LONDON May 21, 2012
June 2012 Diamond Jubilee
The new website features the textured look of a union jack waving in the wind, and the colours of the flag running current through the theme and new company logo, moving starkly away from the old grey and orange flat website.
Unlike many other Taxi Advertisers websites LTA’s offering is campaign focused rather than delving straight into the company details. LTA wanted to promote their client campaigns with the home page acting as the ‘front page news’. Every user who visits the site will have a unique experience due to the multiple points of entry for site visitors accessing content.
The site upgrades, which will feature both enhanced content of industry news, insights, client case studies and news; and a redesigned format, will provide a better overall user experience and will enhance the company’s already well-established position as the leading taxi advertising company in the UK.
"In an effort to provide a better advertiser environment and enhanced content for visitors, we are delighted to announce the re-launch of the London Taxi Advertising brand and website which we believe offers an improved user experience and reflects the innovative character of the company itself.
13th August 2012
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SOURCE London Taxi Advertising