- Best practices and considerations for aligning objectives: CMOs, CEOs, CFOs, COOs all view loyalty strategies differently. How does a loyalty marketer build a program that achieves buy in among all these leaders and their respective delegates? What are the challenges and how are they best managed?
- Building the value proposition: The number one complaint with loyalty programs from consumers is their assessment of the value propositions being offered. Marketers will gain a deeper understanding of the severity of this complaint, the extent to which it challenges existing programs and how to design solutions that differentiate and achieve results without simply trying to outspend one’s competitors – an expensive and unnecessary mistake that is made far too often.
- Engagement strategies: All marketers understand the value of a good engagement and communication strategy coupled with a loyalty strategy. How do the two come together to manage the lifecycle of a customer/member? Why are so many behind on this essential loyalty enabler and how can the right design process help?
- The ROI equation: Many strategies don’t go as far as marketers would like because of uncertainty around the ROI equation. The right solution design includes financial modeling that will enhance confidence. What are they key inputs to consider when estimating lift and return? What is the right way to test and validate before a full blown launch?
“The importance of developing loyalty programs and strategies that focus on the ability to create “sustainable behavioral change”- with your core consumer has never been greater yet the challenges in increasing the efficacy of the process due to the increased marketing complexity have never been more prodigious. Brands need to understand the importance and impact that a true “voice of the customer”- loyalty program can create.”- Mark Johnson, President and CEO, Loyalty 360
On June 19th at 1:00PM EST Loyalty 360 will host the webinar, “Loyalty Solution Design…Best Practices on the Road to Decision, Launch, or Revision” For more information about the webinar visit Loyalty360.org or Click Here to Register!
Maritz Loyalty Marketing
As part of the leadership team with Maritz Loyalty Marketing, Rob has consulted for some of North America’s most senior business leaders with a special focus on retail and financial service sectors.
He has extensive experience in projects leading to strategic recommendations and solutions for clients in a variety of industry sectors including B2B and B2C scenarios. Projects include a range of loyalty marketing solutions, customer experience management, brand development, advising on loyalty drivers and behaviors, strategic planning and communications but almost always include a special focus on linking data to action and change.
Previously Rob lead a number of marketing research teams at Maritz and with elite boutique providers focused on understanding consumer behaviors and drivers of loyalty, advocacy and brand affinity. Rob’s consumer opinion, customer experience and loyalty insights are often quoted by popular media and trade publications. He is regularly invited to speak at national conferences and industry events.
Loyalty Consulting Director
Scott leads Maritz’ loyalty consulting discipline and is our thought leader for consumer loyalty strategy engagements. His focus is enabling clients with the best possible solutions for their specific objectives and environments, and ensuring Maritz maintains market leadership in terms of loyalty and CRM innovation, technique and approach.
Scott has over 10 years’ experience designing, implementing and optimizing large-scale CRM marketing programs, and helping clients understand how to use them as stepping stones for inspiring powerful relationships with their customers. Along with his strong experience across a number of industries, including consumer retail and financial services, Scott brings a highly disciplined analytics approach to strategy development for clients. Previously, Scott launched and developed Maritz’ Consumer Insights and Strategy Group, and spearheaded the development of the CRM principles and techniques, campaign management protocols and consumer data-driven strategy development tied to some of Canada’s most celebrated loyalty programs.
Prior to joining Maritz, Scott was the Director of Marketing and CRM at Grocerygateway.com, and help management consulting roles with boutique technology consulting firms. Scott holds an MBA from the Richard Ivey School of Business at the University of Western Ontario.
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.
Contact: Lynne Stephenson, Lynnestephenson(at)loyalty360(dot)org, 513-800-0360 x 115
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9602058.htm