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Lyris Increases Campaign Effectiveness With Upgraded Email Marketing Solution

EMERYVILLE, Calif. Jan. 31, 2011

Brennan Carlson

ListManager 11 has added significant new feature enhancements:

  • Drag-and-Drop Calendar for Managing Emails, Events and Reporting

ListManager 11 incorporates a new marketing calendar that enables greater planning effectiveness.  The calendar provides time-based overviews of marketing activities to reveal periods of heightened mailing activity, improves access to mailing reports, and enables marketing teams to track events and dates of importance.  The calendar’s drag-and-drop interface also allows for quick and easy scheduling and rescheduling of mailings.  

  • Heatmaps for Quick Assessment of Campaign Content Effectiveness

Faster assessment of campaign content effectiveness is now possible through a new clickthrough heatmap that reveals at-a-glance which links in an email drove the most traffic.  Previously, marketers would need to analyze data from tables to understand which links attracted the most clicks.   Marketers can now instantly see which calls-to-action, and which positions within an email message were most effective through easy to interpret callouts directly overlaying the email content.  This information can be used to create future campaigns that drive greater engagement.  

  • End-to-End Analytics for Email ROI and Conversion Tracking

ListManager 11 has also upgraded its HTML Editor for improved usability and greater visual appeal.  Marketers who create message content using Microsoft Word can paste their work directly and cleanly into messages.  Additionally, the most commonly used email campaign merge tags have been added in a drop-down selector for "one click" message insertion.

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About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

SOURCE Lyris, Inc.

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