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Mac-Gray Corporation Announces ‘Digital Laundry is Here™’ for Multi-Housing Laundry Facilities

WALTHAM, Mass. Jan. 26, 2011 the United States

www.macgray.com

The combination of Change Point® with the enhanced LaundryView® (version 3.0) allows Mac-Gray to now monitor every aspect of laundry equipment operation, from live reporting of when a cycle is purchased, to enabling the remote detection of malfunctions and automatic dispatch of a technician. Reports that account for each transaction – and include a comprehensive service history – are updated daily and made available to the owner or manager of the property through Mac-Gray’s client extranet.

Stewart G. MacDonald

Mac-Gray offers two configurations of the Change Point® system. One enables residents to pay at a wall-mounted "laundry center" that communicates with the machines using patent-pending technology. The other configuration allows users to pay directly at the machine, using either a debit or credit card, or coin. It was developed in conjunction with Heartland Payment Systems®, combining Mac-Gray’s patented LaundryView® monitoring technology with Heartland’s card readers and micro-payment processing capabilities. LaundryView® 3.0 now provides the owner or manager with an accounting of all transactions, coin or card, made at each machine. All credit and debit card transactions with both Change Point® configurations are processed through Heartland Payment Systems®.

Bob Tuttle

"The response to Change Point® has been enthusiastic," said Sheffield Halsey, Executive Vice President, Marketing. "With more than 80% of consumers owning a debit card, the feedback we have received is that Change Point® has made it much easier to pay for laundry. As a result, we are seeing revenue increases at some properties where we have installed Change Point® and eliminated the coin-only barrier to usage. But what people really love about Change Point® is the convenience they get from its LaundryView® component: seeing machine availability and getting a text message when their laundry is done. One property manager told us that his residents responded so well to Change Point® that he wants us to install it across the entire portfolio."

The Change Point® system has undergone comprehensive testing in laundry facilities managed by Mac-Gray. Locations have included apartment properties operated by premiere multi-housing companies such as Archstone, Camden Property Trust, and Equity Residential; as well as testing in laundry facilities in condominiums, off-campus student housing, travel centers, extended stay hotels and resort hotels.

Orlando, FL. Bruce Holdsworth

Brandon, FL Rick Pippin

"An important element of the testing was evaluating consumer acceptance of the system. This included user survey work as well as panel research to understand the impact of the system on people’s laundering behavior. Universally, people found that Change Point® made the laundry task easier through both its debit / credit card payment feature and the time-saving benefits of LaundryView®," concluded Halsey.

About Mac-Gray Corporation

District of Columbia www.macgray.com

Safe Harbor Statement

December 31, 2009

Contacts:

Jim Buckley

Executive Vice President

Sharon Merrill Associates, Inc.

617.542.5300

Email: [email protected]

Erin Vadala

Vice President

Warner Communications.

978.526.1960

Email: [email protected]

SOURCE Mac-Gray Corporation

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