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Magic Software Signs Global Alliance Agreement With MicroStrategy: iBOLT and uniPaaS Customers are Rewarded With an Integrated Business Intelligence Solution to Improve Corporate Decision Making and ROI

Israel January 19, 2011

Magic Software selected MicroStrategy for its high-performance BI platform, powerful analytics, customization capabilities, flexible pricing options, including a SaaS pricing model, and mobile intelligence capabilities. Available as an add-on, MicroStrategy 9 will be offered to all Magic Software customers, including those using the iBOLT Business and Process Integration Suite, which quickly and cost-effectively integrates enterprise software applications, and the uniPaas Application Platform, which simplifies the process of building and deploying business applications.

Thousands of companies use MicroStrategy’s business intelligence software to report on and analyze their data to make more informed business decisions. MicroStrategy’s software delivers actionable information to users via the Web and mobile devices, including the iPhone, iPad, and BlackBerry. MicroStrategy was positioned in the ‘Leaders’ Quadrant of the "Gartner 2010 Magic Quadrant for Business Intelligence Platforms Report." According to The BI Survey, the largest independent survey of the BI market, MicroStrategy customers analyze the largest data volumes as compared to all other BI products. The latest release of MicroStrategy 9 offers enhancements that accelerate performance and enhance ease of use, resulting in a low total cost of ownership.

Guy Bernstein

Sanju Bansal

About MicroStrategy

http://www.microstrategy.com/freereportingsoftware http://www.microstrategy.com

About Magic Software

http://www.magicsoftware.com

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company’s most recent annual report and other filings with the Securities and Exchange Commission.

Germany

the United States

    Press contacts:      Magic Software USA                  Magic Software WW     Cathy Caldeira                      Tania Amar     Metis Communications     Tel: +1-617-236-0500                Magic Software     Email: [email protected]  Tel: +972(0)3-538-9300                                         Email: [email protected]      MicroStrategy Inc.     Wende Cover     Tel: +1-703-770-1646     Email: [email protected]  

SOURCE Magic Software Enterprises Ltd

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