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Majority of Builders, Consumers Perceive Reduced Prices on Materials Will Help Green Homes Become More Affordable

BENTON HARBOR, Mich. Jan. 20, 2011

According to the consumer survey, 59 percent of consumers indicated that lower cost of products and materials is needed for green homes to become more affordable. The builder survey found that builders were largely in agreement with consumers about this point. Most builders (75 percent) indicated that the costs of materials and products for green homes need to be reduced.

Tom Halford

Another change consumers in the survey claimed is needed to make green homes affordable is an increase in incentives for sustainable building and remodeling. Of all respondents, 53 percent felt that increasing incentives for homeowners would help with green home affordability, and 36 percent suggested increasing incentives for builders. In addition, the majority of consumers (69 percent) indicated they believe state and federal governments should both provide incentives for purchasing green building products. Among builder respondents, 40 percent believed that incentives for both homeowners and builders would help promote green building.

In addition, the survey showed that 77 percent of consumers feel that green homes are at least somewhat, if not very, important to them. The primary reasons noted for the importance of green homes were: the positive impacts on the environment, the long-term financial savings, and the health benefits for the family.

Larry Gluth Canada the United States

Habitat for Humanity is a nonprofit organization that builds and rehabilitates simple, decent and affordable houses, which are sold to partner families at no profit and financed with affordable loans. Whirlpool Corporation donates a range and ENERGY STAR® qualified refrigerator to every Habitat home built nationally, totaling more than 125,000 appliances to-date.

November 16, 2010

About Habitat for Humanity

Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in 1976, Habitat has built, rehabilitated, repaired or improved more than 400,000 houses worldwide, providing simple, decent and affordable shelter for more than 2 million people. For more information, or to donate or volunteer, visit

About Whirlpool Corporation

North America Europe $72 million

$17 billion Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht


July 23 Aug. 4, 2010 Aug. 23-25, 2010

*The NAHB Research Center is an independent subsidiary of the National Association of Home Builders (NAHB).

SOURCE Whirlpool Corporation

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