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MAMIVERSE, an Online Destination for Latina Moms, Daughters, and Their Families Launches Today

NEW YORK July 18, 2011

More than an information provider, connects a powerful, passionate group of like-minded Latina moms and daughters, creating a pioneering social networking hub where thought-provoking commentary and opinions intermingle with commerce and Latino culture.

Rene Alegria

As the first comprehensive site of its kind, is aimed at English-dominant, acculturated Latina moms (those born and raised in the U.S.) and will create a community by connecting a new generation of Latinas with one another.

Target Corporation, one of the nation’s largest retailers, is the exclusive retail advertising partner for the launch of Target actively engages with the Hispanic market and its partnership with is an extension of the retailer’s ongoing commitment.

Shawn Gensch

The Numbers

The fastest growing demographic online, 82 percent of acculturated Latina moms are English-language dominant and web savvy, far over-indexing their general market counterparts in every form of social media (e.g., 84 percent of Latina moms are active

Facebook users).

According to the 2010 census, Latinos account for 18 percent of the U.S. population and 55 percent of total U.S. growth in the last decade. Latinos are the largest minority in America, currently numbering 50.5 million. As opposed to immigration, whose numbers have actually declined in recent years, the Latino population boom between 2000 and 2010 was driven by native births. This shift from foreign-born to U.S. born Latinos represents a huge watershed moment for the Latino community.

Content Highlights

Health/Fitness, Money/Investment Planning, Education/Schools, and Style/Shopping.

Launch highlights include

  • New York Times Alisa Valdes-Rodriguez
  • Rose Arce
  • Ricardo Cortes
  • Daisy Fuentes
  • P Beatriz Terrazas
  • Sandra Barron Rodriguez
  • Interview/feature with the brains behind ZUMBA; a Colombian trio who tapped into their own culture to launch the largest dance-fitness craze on the planet.
  • Esmeralda Santiago
  • Kathy Cano-Murillo
  • Videos segments include:
    • Lolita Lopez YOUR TIME OR YOUR MONEY’
    • Duarte Geraldino Maria Perez Brown ‘COOKING WITH MAMI’

Also launching on the site is Club Mami, an integrated social media platform that allows Latina moms and daughters to create their own profiles, share photos, give advice, organize local networking gatherings, as well as recommend products and services to one another.

The Backstory

Rene Alegria

Texas Sylvia Martinez


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