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MapMyFITNESS Launches Groundbreaking Applications and Redesigned Website

AUSTIN, Texas May 22, 2012

http://photos.prnewswire.com/prnh/20120522/SF11456LOGO

Courses now provides both elite athletes and casual enthusiasts an unprecedented leaderboard and "check-in" technology, and will be available initially through a private beta test for the first 100,000 users who sign up at new.mapmyfitness.com/maps/courses. The new site, which provides fitness enthusiasts five-times-faster performance, is now available to everyone at new.mapmyfitness.com, and widespread access to Courses will be offered later this summer. 

"As the largest online fitness social network community with more than 9 million users, we are excited to expand the functionality of our product portfolio to our rapidly growing base," said Richard Jalichandra, chief executive officer of MapMyFitness. "Our goal is to enable athletes in the 40-plus sports supported by MapMyFITNESS to benefit from this enhanced level of product capability and functionality."

In addition to the introduction of Courses, MapMyFITNESS’ new features include the latest mapping technology from Google. MapMyFITNESS enables users to create new Courses directly from their iPhone, BlackBerry, Android, Windows Mobile or iPad. The Google Maps API v 3 integration also provides route details like traffic patterns and temperature in real-time, which will help users better plan and experience activities.

Dan Chu

The Courses feature does real-time processing of MapMyFITNESS’ database of over 50 million routes and 30,000 event courses to produce a fun, engaging and motivating experience that helps users plan activities, measure their fitness and track their progress in real-time and over time.

Specifically, Courses includes:

  • An automatic "check-in" activity for every exercise logged that tracks the speed, distance, consistency, frequency and intensity of workouts, then ranks MapMyFITNESS members by gender, age and weight on the MapMyFITNESS leaderboard.
  • A group segmenting feature that allows users to compare themselves against specific groups, including local clubs, friends and competitors.
  • A points system that incorporates personal best times and consistency each month, then awards badges to the overall King/Queen of the Mountain (most overall points on any official climb course), Speed King/Queen (most points on any official descent), Event Leader (most points on any official event course), Personal Record (your best on any course), Guru (individual who has done any course the most times), and Fastest Time (fastest male and female for any course). 
  • More than 50 million mapped routes, more than 1 million official climbs and more than 30,000 actual event courses featuring Courses functionality in the MapMyFITNESS database.

Robin Thurston

MapMyFITNESS has been recognized by some of the world’s most credible authorities as the premier fitness application, including TIME’s "50 Best Apps list in 2012" (the only fitness app named this year), Runner’s World UK’s "Best Running App of 2012," About.com Reader’s Choice "Best Running App" in 2012 and a consistent top five ranking in iTunes’ Health and Fitness category. More than 200,000 health and fitness activities are logged each day by MapMyFITNESS users across 40 different sports – not just running and cycling.

About MapMyFITNESS

Austin, Texas


Melissa Miller

melissa . miller @ edelman . com

SOURCE MapMyFITNESS

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