- Establish a link between marketing investment and sales contribution
- Prioritize marketing investments to optimize lead generation
- Evaluate marketing alternatives to determine sales value
- Measure marketing’s long-term value to the business
- Perform a marketing needs assessment
- Calculate their own marketing budget
“Marketing success should be measured by its contribution to bottom-line revenue growth,” says Brian Gossett, CEO of ResponsePoint. “This webinar will help companies align their marketing investment with their revenue goals in order to develop a meaningful scorecard with which to measure success.”
This webinar “Marketing Planning and Budgeting for Small and Medium Size Businesses” and each in the series addresses a specific area of lead generation and what companies need to do to build, manage and optimize their marketing programs to produce more, highly qualified leads. For more information about ResponsePoint’s marketing webinar series, visit their website at http://www.responsepoint.com or call 800-990-0725.
ResponsePoint builds efficient and effective B2B lead generation solutions. Our process centered approach to lead generation improves your ability to produce better quality leads, consistently over time. This starts with developing a strategy that aligns your objectives with the right target audience and the perfect mix of marketing communications. We then use our experience to apply proven marketing processes and technologies that simplify program management, measurement and sustainability for long after our initial engagement is over. ResponsePoint’s headquarters is just outside the Research Triangle Park area of North Carolina.
For the original version on PRWeb visit: http://www.prweb.com/releases/2013/9/prweb11171447.htm