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Marketron and Emmis Interactive Announce Strategic Partnership

HAILEY, Idaho CHICAGO July 19, 2011

Deborah Esayian

The collaboration between Marketron and Emmis Interactive will help media companies tap into the technologies and services required to build profitable digital businesses while enhancing more traditional advertising opportunities through superior accountability, targeting and audience interaction.  The open platform that Mediascape provides for information exchange, data management, digital and mobile services will complement Emmis Interactive’s focus on providing advanced digital platforms and detailed audience behavioral intelligence in an industry fighting for its share of ad budgets. Marketron’s Mediascape platform and Emmis Interactive’s digital solutions support all media platforms including radio, television, cable, newsprint and more.

Steven Minisini

About Marketron

Marketron $15 billion dollars New York

About Emmis Interactive

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content consulting, and a proprietary content management platform with an unmatched audience intelligence engine.

Brynn Moynihan

 [email protected]

SOURCE Marketron

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