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MarketsandMarkets: World Mobile Applications Market Worth US$25 Billion by 2015

DALLAS January 18, 2011 US$25.0 billion

$25.0 billion $6.8 billion

India China North America Europe

While the economic recession adversely affected the global markets, the global Mobile applications market was one of the very few markets that did not have impact of the global meltdown. In 2008, mobile applications registered 146% growth in terms of downloads, with over 1 billion downloads compared to 450 million in 2007. In 2009 the mobile applications market again registered high growth by generating 6.4 billion downloads.

The global mobile applications device market is segmented into the submarkets for on-deck and off-deck mobile applications markets. The former is the larger segment, accounting for approximately 3/4 of the global mobile applications revenues. However, the off-deck mobile applications segment is expected have a faster growth in the future, owing to lowering of entry barriers and faster establishment of new independent stores. It is expected that by the end of 2015, the off-deck mobile application stores will just surpass the number of downloads from on-deck stores.

North America Europe Asia North America Asia $1.2 billion

Market participants’ strategies vary by geography due to differing method of payments, subsidies, and levels of competition among vendors.

    Scope of the report     This report analyzes the global mobile applications markets based on:      - Types of Stores:      Off-Deck and On-Deck      - Categories:        - Games       - Social Networking       - Books       - Entertainment       - Business and Finance       - Lifestyle       - Productivity       - Travel       - Navigation       - Utilities       - Others      - Market Participants       - Handset/OS Manufacturers       - Application Developers       - Independent Vendors       - Operators  

North America Europe Asia

About MarketsandMarkets

MarketsandMarkets (M&M) is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. M&M covers thirteen industry verticals, including advanced materials, automotive and transportation, banking and financial services, biotechnology, chemicals, consumer goods energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT.

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SOURCE MarketsandMarkets

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