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MarketsandMarkets: Worldwide Smartphones Market Worth US$258.9 Billion by 2015 and Mobile Phone Market Worth US$341.4 Billion by the Same Year

DALLAS February 17, 2011 US$341.4 billion US$258.9 billion

US$172.2 billion

India China North America Europe $258.9 billion $85.1 billion

$85.1 billion

The global smartphones device market is generally classified into business smartphones and consumer smartphones; consumer is the larger and fastest-growing market, accounting for approximately 3/4th of the global smartphones revenue. However, the business smartphones segment is expected to be the dominating one in the future particularly due to the increasing traction of mobility among enterprises. In terms of interface touchscreen has emerged as the preferred one, representing 39.6% of global shipments, followed by keypad input type with a 31.2% share.

North America Europe Asia-Pacific Europe Asia-Pacific Asia-Pacific

Market participants’ strategies vary by geography due to differing method of payments, subsidies, and levels of competition among vendors and operators. Players in prepaid subscriber market (and without handset subsidies) are focusing on promoting value-added services and subsidized data plans. In competitive post-paid subscribers markets (with handset subsidies), players are offering attractive unlimited data plans and a large variety of smartphones models with exclusive distribution strategies.

Scope of the report

This report analyzes the worldwide mobile phone & smartphones markets based on: Mobile Handset Market (shipment & revenue by quarter) & forecast

     By Vendors      - Nokia, Samsung, LG, Apple, RIM, Sony Ericsson, Motorola, HTC, Sharp,       Others      Smartphone handset market (shipment and revenue by quarter) & forecast      By Vendors      - Nokia, Apple, RIM, HTC, Samsung, LG, Sony Ericsson, Sharp, Motorola,       Fujitsu, Others      By Operating System      - Symbian, Blackberry, Windows, iPhone OS, Android, Linux, Web OS,       Others      Smartphone Device type      - Consumer phones (high-end, mid-range, and entry-level)     - Business phones (large enterprise and small and medium business)  

Input Method (touchscreen, keyboard, and keypad)

North America Europe Asia-Pacific

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March 22, 2011

March 22, 2011

About MarketsandMarkets

MarketsandMarkets (M&M) is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. M&M covers thirteen industry verticals, including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT.

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