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MarketTools TrueSample Sets New Standard for Sample Quality Transparency

SAN FRANCISCO Feb. 7, 2011

This new version of TrueSample charts overall panel tenure mix for survey respondents, along with how frequently individual respondents take TrueSample-enabled surveys, providing insight into how tenure on a panel and survey-taking frequency affect research results.  In addition, the new version of TrueSample includes detailed reporting that gives users unprecedented transparency into, and control over, the quality of their sample sources, therefore assuring that critical business decisions are based on high-quality marketing research data.

Bob Fawson

Some of the anchor features of this latest version of TrueSample include:

  • Panel Tenure Balance Reporting:
  • Response Frequency Balance Reporting:
  • Detailed Response-Level Reporting and Export:
  • Customized Validation Process by Sample Source:

John Ouren

The Patent-Pending MarketTools TrueSample Technology

MarketTools TrueSample is the research industry’s premier online data quality solution that improves the quality of online research by identifying and removing fake, duplicate and unengaged respondents from research samples.

MarketTools TrueSample combines powerful validation, fingerprinting and engagement modeling into one comprehensive technological solution that ensures that survey respondents are:

Real

Unique

Engaged

More than 100 customers are already benefitting from TrueSample, including some of the world’s largest consumer packaged goods companies. TrueSample has already been adopted by multiple survey platforms, research companies, sample suppliers and research clients for whom quality is a priority.

About MarketTools, Inc.

San Francisco London www.markettools.com

All trademarks are the property of their respective owners.

MEDIA CONTACTS:

Andy Kill

Airfoil PR for MarketTools, Inc.

(650) 691-7311

[email protected]

SOURCE MarketTools, Inc.

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