Marpo Kinetics’ Director of Sales, Tetsu Okano, visited the convention to discuss strategies to help gym owners position themselves in a changing economy. “Market knowledge is key. Gym members are aware of gimmicks and look to their gyms to provide the full package when helping them meet their fitness goals. Marpo Kinetics has the products and programs to help support that,” says Okano.
ADA certified, multi-use equipment, exercise guides and event and social media support are just some of the ways that Marpo has been helping gym owners get the results they need, but their industry acclaimed Rope Trainers, equipment made hugely popular thanks to their inclusion on NBC’s The Biggest Loser, are a gym owners secret weapon to keeping pace with market demands.
“New equipment is the most fundamental and effective way for club owners to retain it’s clients as well as gain new membership. Multi-functional tools, like our Rope Trainers, are a gym owners best bet when choosing pieces that will give them the most for budget,” says Marius Popescu, former elite athlete and president of Marpo Kinetics.
The innovative VMX Rope Trainer not only catches the eye of members, but gives gyms the opportunity to flex their knowledge of cutting edge training techniques. Any trainer can go to Marpo product support pages for exercise guides and come off looking like a rock star. The free range of motion allows for plyometric work, cardio and strength conditioning. As far as versatility and efficiency go, there’s nothing else like it. The ADA-certified VLT Rope Trainer lets gym owners take advantage of tax credits and is wheelchair accessible, ensuring that gyms are serving members of all needs. A quick release, levitating platform is an extremely cool feature of the the V250 Rope Trainer which has been a staple of military training programs and has since seen wide acceptance in mainstream gyms.
“Most people go to the gym seeking advice on getting fit, losing weight or training for sports and it’s up to the trainers and gym owners to step up to the plate as experts in their field. A gym owner can not expect to keep up with the demands of today’s market with the same old layouts and programs. People are smart enough to know that if they can get the same workout running past your gym, they’ll have no reason to take a look inside,” adds Popescu.
In addition to their intelligently designed line of equipment, another great aspect of working with a supplier like Marpo is their product support. Their Rope Trainer Challenges have evolved from training and attention getting expos to annual stand alone events that draw in new members and have seasoned members and trainers alike excited to be a part of a training revolution. It is truly an exceptional business model when a supplier works together with gyms to build stronger futures the way Marpo has. To find out more about Marpo Kinetics products and support programs contact getfit ( @ ) marpokinetics dot com dot