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Maurices Offers Informed Shopping Experience In the Palm of Their Customers’ Hands

DULUTH, Minn. DALLAS April 19, 2012

AT&T smartphone

The maurices app is just one way the retail chain is communicating through their customers’ smartphones. The company has also introduced a new optimized mobile website, making it easier for customers to search, browse and buy via the retailer’s website, on their mobile phones.

mobile marketing solutions Chris Hill Advanced Mobility Solutions

Brett Trent

Digby Localpoint™ from AT&T

Expanding on its relationship with Digby for mobile marketing solutions, AT&T now offers businesses the power to know where their customers are – not just what they bought at the register. The Localpoint Platform gives brands the power to interact with consumers in a way that really matters to them. Through web-style analytics into shopping activities at a brand’s physical locations and targeted location-aware mobile messaging tools, Digby Localpoint from AT&T enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels through their own branded mobile experience.

Digby Localpoint from AT&T helps brands:

  • Effectively engage with consumers through their own branded app, based on their preferences and buying habits
  • Understand when their most loyal customers visit their locations
  • Uncover conversion rates for products purchased in retail stores
  • Drive traffic to their places of business with location-sensitive marketing programs
  • Enable consumers to search, browse and buy products from their smartphones whether they are at home, on the go or in the store

Dave Sikora

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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About AT&T

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© 2012 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.  This document is not an offer, commitment, representation or warranty by AT&T and is subject to change.




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