NEW YORK Feb. 11, 2011
The agency’s duties will encompass everything from innovative platform development, creative, and media planning to the iteration and implementation of mobile, social, and retail initiatives.
R/GA will focus on building digital solutions aimed at strengthening the connection between the market leader and its consumers while helping to improve the overall meal and grocery planning process. R/GA will also be responsible for developing seasonal campaigns to promote McCormick products, the first of which will launch in second quarter 2011.
As a leader in digital advertising and marketing, R/GA has an esteemed legacy for creating cutting-edge solutions that redefine the way brands communicate with their constituencies. Platform development, an integral part of what R/GA will be handling for McCormick, has been a key factor in helping the agency forge meaningful new relationships with leading brands around the world.
Adweek Advertising Age New York