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McCormick & Company, Inc. Names R/GA Digital Agency of Record

NEW YORK Feb. 11, 2011

http://photos.prnewswire.com/prnh/20060111/NYW098LOGO

The agency’s duties will encompass everything from innovative platform development, creative, and media planning to the iteration and implementation of mobile, social, and retail initiatives.

Lori Robinson

R/GA will focus on building digital solutions aimed at strengthening the connection between the market leader and its consumers while helping to improve the overall meal and grocery planning process. R/GA will also be responsible for developing seasonal campaigns to promote McCormick products, the first of which will launch in second quarter 2011.

Bob Greenberg

As a leader in digital advertising and marketing, R/GA has an esteemed legacy for creating cutting-edge solutions that redefine the way brands communicate with their constituencies.  Platform development, an integral part of what R/GA will be handling for McCormick, has been a key factor in helping the agency forge meaningful new relationships with leading brands around the world.

About R/GA

R/GA

Adweek Advertising Age New York

http://www.facebook.com/rga http://twitter.com/rga

About McCormick

Baltimore, Maryland

SOURCE R/GA

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