The joint venture, "Instinctive Data", leverages the information technologies of MD On-Line with the communication and education capabilities of Strategic Edge to direct new product information, care alerts and specialty-specific training to targeted physicians and healthcare providers. It is expected that this arrangement will allow physicians the ability to keep ahead of new technologies and product developments that relate to their specific areas of specialization.
Instinctive Data will be an opt-in offering that only will be accessible to existing MD On-Line customers via their own user screens. As such, providers will have the ability to choose if and when to participate, making the entire capability available but not intrusive.
About MD On-Line
About Strategic EDGE Communications, Inc.
SOURCE MD On-Line, Inc.