PALO ALTO, Calif. April 30, 2012 Customer Experience Management Half Moon Bay, Calif. May 2
Medallia’s Best Practices Conference will tackle two burning issues: social feedback and the ROI of customer experience. Social feedback is growing in volume and influence—according to Forrester Research’s Technographics Online Survey, roughly 78 million individuals regularly participate in travel-specific social media. One full day of the conference will focus on how to manage and act on social reviews and commentary.
Companies often struggle to quantify the effect of customer feedback on the bottom line. According to a Temkin Group report, only 25 percent of companies are "CX Decision Makers" that tie customer feedback to financial and operational data. And so the second full day of the conference will showcase examples of how companies have quantified the business impact of customer experience.
Speakers at this year’s conference include:
- Borge Hald
- Rob Markey
- Carol Dweck
- Senior executives from Macy’s, Fidelity, LEGO, Rackspace, Verizon, Best Western, Intuit, and more