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MediaCom and Aurasma Revolutionise Media World with Augmented Reality

CAMBRIDGE, England SAN FRANCISCO July 14, 2011

Aurasma is a radical technology that uses smart phones and tablets to recognize images in the real world and bring them to life – by overlaying video, animations or games, precisely in context. The new technology is taking the media world by storm, and has already been installed on over one million devices.

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George Dixon

"Aurasma has successfully delivered a rich execution, tying our print display to mobile and bringing it just a click away from our social media touchpoints. We fully intend to continue to work with Aurasma on behalf of all of our clients, to explore the endless possibilities we believe this technology has to offer," continued Dixon.

About MediaCom

$26 billion

About Aurasma

Aurasma is a revolutionary, augmented reality platform that uses advanced image recognition technology to merge the physical and virtual worlds. Using a smart phone or tablet computer, Aurasma is capable of recognizing objects in the real world and overlaying this view with an interactive layer of the virtual world.

Aurasma was created using industry-leading technology from Autonomy. It is currently in use by over one hundred partners including film studios, TV chains, online retailers, media agencies, newspapers, magazines, museums and billboard advertisers.

Aurasma Editorial Contacts:

MediaCom Editorial Contact:

Emily Orton

Autonomy (UK)

+44 207 104 5708

[email protected]

George Dixon


+44 207 158 5173

[email protected]

David Vindel

The Red Consultancy (UK)

+ 44 207 025 6529

[email protected]

Winifred Shum

Autonomy (US)

+1 408 771 6668

[email protected]

Louise Kehoe

Ogilvy PR (US)

+1 415 677 2739

[email protected]

SOURCE Aurasma

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