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Mercedes-Benz USA’s Tweet-Fueled Race Crosses the Finish Line in Time for ‘Welcome’ at the Super Bowl

MONTVALE, N.J. Feb. 8, 2011 Wisconsin Todd Sanders John Pedersen Dallas MBUSA’s Facebook page

http://photos.prnewswire.com/prnh/20110208/NY44513

http://photos.prnewswire.com/prnh/20100901/NY58315LOGO

The Tweet Race

February 2 – 4 $120,000

Pete Wentz

$45,000 $5,000

  • TEAM CL Layla Kayleigh Studio City, CA Julissa Bermudez Los Angeles $25,000

  • TEAM E Len Kendall John Morrison Chicago Nick Swisher $25,000

  • TEAM GL Jennifer Marshall Wilmette, IL Serena Williams $25,000

MBUSA’s Facebook page Twitter following

Stephen Cannon

Bob Lord

"Welcome"

The Tweet Race, with its journey of four Mercedes-Benz models across the U.S., was designed as a real-world way to bring to life a pilgrimage of epic proportions that would be unveiled during the Super Bowl with the debut of a 60-second ad called "Welcome."  In this spot, hundreds of classic, historic and groundbreaking Mercedes-Benz vehicles from all around the world come to life in the quiet of the night and ride off without their owners.  From the world’s first patented automobile, to the models of today to a recyclable concept car that emits pure oxygen, all these Mercedes-Benz models converge to welcome the new CLS, C-Class Coupe, SLK roadster and SLS Roadster models that will join the Mercedes-Benz family later this year.  The spot also features a guest appearance by Sean "Diddy" Combs, a longtime Mercedes-Benz enthusiast and Maybach owner.

Alex Gellert

About Mercedes-Benz USA

Montvale, New Jersey the United States

www.mbusa.com www.mbsprinterusa.com

About Key Partners

Razorfish Denuo

Merkley+Partners New York City

See Race Facebook page http://tinyurl.com/4zdyonl

For additional photos visit our media site:

www.media.mbusa.com/channels/Super-Bowl-Ad

www.media.mbusa.com/channels/Tweet-Race

Accredited journalists can connect with and follow us at:

Media Site:    

www.media.mbusa.com

Facebook:      

www.facebook.com/mbusapressoffice

Twitter:          

www.twitter.com/MBUSA_News

SOURCE Mercedes-Benz USA

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