Michaels’ new interactive online weekly ad allows customers to view by department or brand, with select products linked to projects and/or how-to videos that enable customers to visualize the final product. Created specifically to make customer’s crafting experiences at Michaels as efficient as possible, the ad provides inspiration, organization and capabilities unlike any other retailer. The online weekly ad also gives customers the ability to share products and projects through social channels such as Twitter and Facebook.
Michaels understands that customers continually look for more ways to engage online, through smart phones and social media. A recent Michaels survey showed that 57% of customers connect to Facebook daily to read or post messages.
Additional ways for Michaels customers to interact through digital media include:
- Text message alerts – customers can now receive coupons, project ideas and special event information through their mobile phones.
- Facebook page YouTube channel Twitter feed
- Webisodes – Michaels.com hosts how-to webisodes featuring Michaels Creative Expert Jo Pearson and others demonstrating crafting techniques, products and ideas.
- E-Newsletters -tailored to provide ideas, techniques and instructions on the go.
Irving, Texas North America Canada www.michaels.com
Kristen Kauffman Allison Swank