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Microsoft Brings Retailers a Complete End-to-End Solution With Microsoft Dynamics AX for Retail R2 at EuroShop 2011

DUSSELDORF, Germany Feb. 28, 2011 Germany Microsoft Dynamics AX for Retail


Microsoft is also showing Microsoft Dynamics CRM extended capabilities specific to this industry with Microsoft Dynamics partner solutions for retail.

Becoming a Dynamic Retailer With Microsoft Dynamics AX for Retail R2

Shopping has evolved to become a truly multichannel experience for today’s shoppers who are digital, social, mobile, enabled and informed. Faced with these digitally empowered multichannel consumers, retailers are being challenged to operate faster and smarter across their organizations to achieve deeper customer loyalty and maintain a competitive edge. Moving forward, retailers will transform their businesses into more agile enterprises and drive customer centricity as a core value.

The integration, control and role-tailored capabilities of Microsoft Dynamics AX for Retail help retailers address these challenges and become dynamic. Microsoft Dynamics AX for Retail R2 offers further value in addressing today’s retail needs and includes the following enhancements:

  • Insight.
  • Loyalty.
  • Simplicity.
  • Global availability.

Bill Gonzalez

Germany Kaubamaja Groupe Aksal New Look Bailey Banks & Biddle Carol’s Daughter Combined Rural Traders Ltd. J&R Electronics

January 2007 China Post

William Fields

Connected Customer Centricity With Microsoft Dynamics CRM

Feb. 16, 2011

Built on Microsoft Dynamics CRM and Microsoft Dynamics AX for Retail, Next Generation Retail is an integrated solution from Avanade Inc., a business technology services provider. Next Generation Retail is an end-to-end solution that allows customers to access information at home or away with both desktop and mobile integration. Customers can check the balance of a loyalty card, access past purchases and get proposals for their shopping cart, as well as use the smartphone application to detect when they are approaching the store and automatically open the shopping application. Once inside the store, automatic login enables printing of a shopping list and guides customers through the store with their smartphones. In the offices of the store, management can access all sales data to determine the effectiveness of sales promotions or the store layout, for example, to best service customers.

Matthias Hill Austria Switzerland

About Microsoft Dynamics

Microsoft Dynamics is a line of simple to learn and use ERP and CRM solutions that work with your existing technology and scale as you grow to give you long-term value. By using software and online services that work the way people and organizations work, businesses are better able to make informed decisions and adapt to rapid change. Microsoft Dynamics helps your people be more productive and your investments in existing systems last longer, while enabling your business to derive the insights necessary to respond quickly and have a competitive edge in an ever-changing world of business.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

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