MONTE CARLO, Monaco July 12, 2011
Through this two-way communication, companies can inject social intelligence into enterprise applications transforming them into "friendly" applications – inherently mobile, social, and personal – that simplify and enhance the consumer experience. For instance, a phone company could offer a friendly phone app that synchronizes with Facebook data to keep the contact information for all of a user’s Facebook friends up to date. With just a name, a user could instantly call, email, or send mail to any of their Facebook friends without having to look it up or keep track of future changes.
With this announcement, MicroStrategy is establishing its intention to be a leader in the emerging social applications space.
Michael J. Saylor
Features of Gateway
Gateway incorporates a broad set of features to promote efficient interaction with the Facebook database and high-performance response to enterprise applications:
- Facebook Compliant
- Rich Data query
- High Efficiency Query Algorithms
- Real-time Data Response
- Facebook Governing Process-aware
- Highly Scalable
With Gateway, a wide range of developers and technologies will be able to inject social intelligence, personalization, and social interactivity into their applications. This includes Microsoft Windows developers, mobile app developers for Apple iOS and Google Android, and ERP systems from Oracle, SAP, and Microsoft. Even custom-built Facebook applications can use the Gateway as a simpler and more efficient access mechanism, particularly when the queries require a real-time response.
"As we help companies leverage the rich and continuously refreshed data generated by Facebook, we will also provide the tools that enable them to effectively engage their customers and build brand loyalty with more meaningful, personalized communications," added Saylor. "MicroStrategy’s Gateway for Facebook is a major milestone in our company’s history as we help companies grow and monetize their customer relationships."
the United States
SOURCE MicroStrategy Incorporated