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Mindspark Acquires VoxPop Gaming Platform

WHITE PLAINS, N.Y. Feb. 10, 2011 Mindspark Interactive Network

Mindspark IWON

"VoxPop’s trivia engine is a perfect match for the IWON brand and we are excited to add this technology to our platform and portfolio of games," said Gui Karyo, President, IWON. "As the VoxPop team has proven with their many top-tier partnerships, trivia games are a perennially and ubiquitously popular form of gaming that evokes a passion in their players."

By enabling rapid content conversion into compelling and contextually relevant online games for their audiences, VoxPop-powered games have helped publishers generate additional revenue and engagement.   The company’s client list includes many of the top-tier publishers in the areas of movies, TV, music, sports, celebrities, and food.

"IWON is a fantastic home for VoxPop," said Mike Derezin, Co-Founder of VoxPop. "Gui and his leadership team share a similar vision for the potential of online gaming and pop culture.  With its 7 million worldwide monthly unique visitors and popular entertainment brands, IWON is uniquely positioned to scale VoxPop’s gaming platform."

Bill Armistead Michael Hoffman

About IWON®

www.iwon.com January 2011 January 2011 $72 million

About Mindspark Interactive Network, Inc.

Mindspark

January 2011

SOURCE Mindspark Interactive Network, Inc.

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