Santa Barbara company debuts Desktop DNA.
For Santa Barbara-based Miramar Systems, a weak economy and a tech slowdown hasn’t stopped the company’s management team from working hard to secure new partnerships and expand its customer base. We recently spoke with Dennis Casey, Miramar’s director of channel and partner marketing, about the company’s latest success-a plan to introduce its migration software in IT training schools across the nation.
Could you tell us a little bit about Miramar?
Miramar was established in 1989 with the release of PC MACLAN, a Windows-based software product that enables cross-platform connectivity between Windows and Mac operating systems. Some time after that release, a market need emerged for a product that could facilitate PC migrations, which led to Miramar’s original release of Desktop DNA in 1999. Both were the first products of their kind, and both lead in their respective market spaces. As for the current services we provide, Miramar offers training and technical support to Fortune 1000 companies.
Miramar just announced that its System Migration Training software will be introduced at IT training centers across the nation. What will the software program provide to students and IT professionals?
There is a large demand for simplifying the process of updating operating systems, configuring new PCs, and managing lease refreshes–even for the day-to-day PC changes that a tool like Desktop DNA fulfills. Making this knowledge accessible to an IT student enhances his skill set and value in the marketplace.
In order to provide the reach and high standards of training Miramar seeks to provide, we have partnered with [Philadelphia-based] Acom Inc. to assist program design, roll out, and execution. The class we’ve designed provides a framework for what PC migration encompasses and why it is an important element in PC and network management. Students will be trained in the execution of this process using Desktop DNA software.
Miramar has traditionally served the enterprise market and, in doing so, has provided direct and customized training to them. But as the demand for Desktop DNA spreads to include businesses of all sizes, it’s become important to make training more widely available. Fundamental knowledge of migration issues and good processes are essential elements for success, regardless of the tools used. These courses will serve this need.
What has enabled the company to remain successful during these tough times?
Our success can be attributed to a few key things. Miramar has done a great job in spotting market opportunities, as reflected in our PC MACLAN and Desktop DNA products. These were first-to-market solutions that in essence defined new market spaces–there were no products like them. Also of great importance was the skill and innovation that enabled our team to make it all a technical reality. This has probably been the largest factor in our recognition and acceptance in the IT community, which has made both products the leading choices in their respective markets. I should also add that service is key, and we’ve homed in on this as well, because serving enterprise accounts requires the company’s full commitment.
Miramar is privately held and doesn’t release too much on financials, but I’ll just say that we’ve stayed profitable through all this and we have continued to grow. Miramar, like most, has felt the recession, but it’s been [in the form of] delays in client projects that have pushed out orders, and we’re not really seeing cancellations. The result is a big pipeline of opportunity that is already starting to flow again.
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