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Mixpo Launches First Dynamic Video Expandable Advertising Unit

SEATTLE Feb. 24, 2011

Mixpo’s new expandable in-banner video ads include a unique canvas feature that enables advertisers to easily add content including graphics, text, video, and widgets for highly customized campaigns. The new ad units integrate Mixpo’s technology which dynamically tailors messaging based on audience preferences, geography, message sequence, and time of day and day of the week. With an intuitive online interface on Mixpo’s Dynamic Video Advertising (DVA) platform, advertisers can efficiently produce and instantly update their campaigns without programming or retrafficking.

Anupam Gupta

Mixpo’s dynamic video expandable ad units can integrate real-time feeds, social media and sharing tools, and interactive elements such as coupons to increase viewer engagement. These features can be incorporated or updated within the new ad units in real time and do not require additional programming.

About Mixpo

For media inquiries, contact:  

Julie Nicholson

Weber Shandwick for Mixpo


[email protected]


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