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MMA Hosts Workshop: The Fundamentals of Mobile Marketing Success

NEW YORK July 12, 2011


The Mobile Marketing Association (MMA) ( ) is hosting a full-day workshop on The Fundamentals of Mobile Mar keting Success . Designed for beginner to intermediate mobile marketers, the workshop offers tactical takeaways and best practices for increased customer engagement and bottom-line impact.  

Participants will leave with:

  • An overview of the mobile consumer including universal behaviors and attitudes
  • Knowledge of the latest mobile capabilities
  • Actionable steps for developing and executing successful programs
  • A roadmap to the mobile marketing ecosystem
  • Opportunities for employing mobile marketing to engage customers through mobile


John Arnold, Director of Education, MMA


August 3, 2011

 Chicago, 8:00am to 5:00pm


About the Mobile Marketing Association (MMA)

Mobile Marketing Association the United States North America Europe Middle East Africa Latin America Asia Pacific


Valerie Christopherson Evan Tamura
Global Results Comm. (GRC)

[email protected]

SOURCE Mobile Marketing Association

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