Latest News

MMA Publishes Expanded Mobile Advertising Guidelines

NEW YORK LONDON SINGAPORE SAO PAULO Feb. 8, 2011 MMA Mobile Advertising Guidelines,

First published in 2005, the "Mobile Advertising Guidelines" provide recommendations for the global ad units used in mobile advertising across the following mobile media channels: mobile web, messaging, applications and mobile video and TV.  The fifth edition of the MMA "Mobile Advertising Guidelines" features several major additions and updates, including:

  • Additional ad-unit sizes
  • Elimination of aspect-ratio requirements for banner ads
  • More considerations for Mobile Rich Media Advertising

The Rich Media Draft Guidelines provide a high-level overview of Rich Media mobile ad units, criteria for creating and executing successful campaigns as well as proposals for how the MMA will continue to provide guidance to the market going forward. Mobile Rich Media is an emerging category that goes beyond text, static and animated graphics or video. It enables multimedia applications to be encapsulated in virtually any context that displays on a mobile device and provides consumers with a more compelling, immersive brand experience.

The Universal Mobile Ad Package is a subset of the MMA’s widely adopted Mobile Advertising Guidelines, designed to streamline the creative and publishing processes. By producing creative material according to these universal ad units, brands and agencies can more easily advertise with all publishers that are compliant with the MMA’s universal mobile ad package.

Greg Stuart

March 4, 2011 [email protected]

Asia Pacific Europe Middle East Africa Latin America North America Mobile Advertising Guidelines

About the Mobile Marketing Association (MMA)

Mobile Marketing Association the United States North America Europe Middle East Africa Latin America Asia Pacific


Valerie Christopherson/Evan Tamura

Global Results Comm. (GRC)

P:+1 949 608 0276

E: [email protected]

SOURCE Mobile Marketing Association

Leave a comment

seks shop - izolasyon
basic theory test book basic theory test