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Mobile and Digital Converge: iSIGN Solution Provides Intersection of Digital Signage Interactivity and Mobile Marketing

TORONTO Feb. 16, 2011 Las Vegas February 22nd, 2011

iSIGN’s technology comes on the heels of major shifts in the digital and mobile marketing landscape: mobile device usage in the US is nearing saturation point, with 91% of Americans owning and using a cell phone, smartphone, or other mobile device.  As such, the mobile channel has become fully ingrained in consumers’ lives, at every touch point – used for communication, conducting research, sharing content, watching videos, listening to music and, increasingly, making purchasing decisions.  

The Future of Advertising Belongs to Mobile (and Digital)

With 2011 being hailed as the year of mobile – forecasts show that 69% of all purchases will be made with the assistance of a mobile phone and some 80% of all shopping done in malls and mass merchants – the case for using place-based digital signage and proximity-based mobile media is both obvious and relevant.  A recent report from JiWire highlights the potential for capturing shopper interest via mobile with a proximity-based solution:

  • 34% have clicked on an ad in response to a location-specific proximity message;
  • 57% are more likely to engage with an ad that is relevant to their location;
  • 84% of people who use smartphones have participated in a shopping activity;
  • On average, the mobile audience uses 1.6 devices to connect while on the go.

Digital Signage Makes the Connection with Mobile Shoppers

future

Bridging The Connection With Proximity

proximity marketing mobile interaction,

iSIGN Partners with Industry Leaders to Complete the Advertising Cycle

iSIGN will be showcasing its marketing solution at The Digital Signage Expo along with other industry-leading companies including IBM, BlueStar, AOpen, Pinpoint Media as well as the official sponsor of the event BroadSign, all of whom are iSIGN partners:

  • IBM
  • AOpen
  • BlueStar,
  • BroadSign,
  • Pinpoint Media, Canada the United States

Marketing Relevance in 2011 and Beyond: The Right Message Delivered at the Right time, Right Place

With its technology that allows digital signs to ‘talk and interact’ with nearby mobile devices, providing mobile users with information and incentives at exactly the time they need them, iSIGN together with its strategic digital signage partners, is making proximity marketing a reality for businesses and consumers around the world.  Its IMS 3.0 solution allows businesses to transform their digital signage into interactive consumer touchpoints, and allows consumers within a certain range (from 3 feet to 300 feet) to receive relevant and welcome offers through their Bluetooth-enabled mobile devices.

iSIGN’s marketing solution has tremendous revenue-producing potential, allowing brands to deepen their connection with consumers, encourage more loyalty and greatly improve the customer experience – which is the key to achieving preferred status for any brand. 

February 22 through 25, 2011

Vanessa Horwell [email protected] www.isignmedia.com

More on Proximity Marketing

The Case for Proximity Marketing:  Building powerful customer relationships through advances in digital signage, mobile and location-based technologies

About iSIGN Media

Richmond Hill, Ontario Vancouver Toronto www.isignmedia.com

SOURCE iSIGN Media

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