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Mobile Content Venture Unveils Dyle™ Brand


Dyle mobile TV represents a fun and entertaining brand personality – it’s not only memorable but also a ‘wink’ to retro.  MCV will use the Dyle brand to certify that a device is capable of receiving and decrypting live mobile broadcast TV signals.  The name and logo are a significant part of MCV’s strategy to drive awareness of and educate consumers about live mobile TV.

Salil Dalvi Erik Moreno

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About Mobile Content Venture

Mobile Content Venture (MCV) is a joint-venture comprising 12 major broadcast groups, including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, all of which are part of the standalone entity known as Pearl Mobile DTV, LLC, as well as Fox, ION Television, and NBC.  MCV aims to facilitate the development of a new national mobile digital television service by utilizing existing broadcast spectrum to enable member companies to deliver content to mobile devices, including live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming.

SOURCE Mobile Content Venture

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