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Mobile Direct Response Selects Voice Assist Platform to Develop and Host Its Speech Recognition Services

LAKE FOREST, Calif. Jan. 19, 2011

Dave Robinett

Canada

Michael Metcalf

Voice Assist combined the latest speech technology with Internet-based information and a world-class telecommunications network, to provide the hosted speech platform and simple development tools that enabled MDR to go from concept to commercial product quickly.  With a speech driven user interface, Voice Assist is ideally suited for a mobile hands busy environment, like in the car, or on the go.

Kansas City Public Television is the first PBS member station in the country to offer MDR’s #250 service that allows viewers to support the station and their favorite shows.  The #250 is being displayed in fund-raising appeals after shows or mentioned by on-air personalities.  Viewers simply dial #250 on their mobile phone, and say "KCPT" at the prompt.  They are then connected to a human voice that can accept donation information in a secure fashion.

Cliff Kuehl

About Mobile Direct Response

Mobile Direct Response (MDR) is comprised of experienced technology, telecommunications, and marketing veterans.  Mobile Direct Response via #250 is a simple to implement marketing and advertising campaign tool with maximum reach to any mobile phone.

MDR has the unique capability of providing a standardized three digit Abbreviated Dialing Code (ADC) across 94 percent of all cellular phones in the U.S., which has greater effectiveness and flexibility than standard SMS text messaging.

About Voice Assist, Inc.

Lake Forest, Calif.

www.voiceassist.com

Forward-Looking Statement: Statements such as "The company’s cloud-based speech platform eliminates the need to use a keyboard or keypad to interact, and enables users to communicate, connect or transact using any application on any phone or communication device." involve risks and uncertainties, including, but not limited to, our ability to retain the executives, the continued ownership and operation of the company, functionality of our technology, and any other difficulties related to risks and effects of legal and administrative proceedings and governmental regulation, future financial and operational results, competition, general economic conditions, and the ability to manage and continue growth.

Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those indicated. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this news release include market conditions and those set forth in reports or documents we file from time to time with the SEC. We undertake no obligation to revise or update such statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

SOURCE Voice Assist, Inc.

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