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Mobile Ethnography Throws a Super Bowl Party!

SEATTLE Feb. 4, 2011

http://photos.prnewswire.com/prnh/20100629/SF27145LOGO

Survey Analytics, BrandScan 360, Beacon Research, and Hemispheres Research are joining forces on this ground breaking initiative to show the power of mobile approaches to be "in the moment" with consumers.  Vivek Bhaskaran, CEO of Survey Analytics explained the rationale behind the effort: "We live in the Age of Social Sharing, with consumers, brands, events, news, etc… being connected 24/7 by a vast interconnected media technology web. What better way to understand how people experience events than via the immediacy of mobile ethnography? By inviting consumers to share their experiences with us in photos and updates, we’re just extending how they already interact into the realm of research."

Using the SurveySwipe mobile research platform from Survey Analytics, members of the SurveySwipe panel will be asked to answer a few questions regarding their Super Bowl plans and also take photos via their mobile device to give a real-time glimpse into specific aspects of their event experience. The study will be designed to understand where and how participants are watching the game, what brands are vital to the success of their experience, and even what their favorite commercial was. All responses will be analyzed in real time and a summary of findings, including analysis of the photographic content, will be published on Monday, with a deeper dive analysis being released later in the week.

Leonard Murphy

Kristin Schwitzer David Bauer

SOURCE Survey Analytics

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