Exent is the PC games on demand provider to many of the world’s leading operators, including Verizon, Mediacom, and T-Mobile. With the launch of GameTanium Mobile, operators can extend their brand, games offering and subscriber engagement to new screens, increasing average revenue per user (ARPU) and strengthening brand loyalty and retention. Since the advent of smartphones, mobile game play has grown dramatically each year, but the open nature of the Android market has limited the role of the operator or carrier. GameTanium Mobile was built specifically with carriers in mind, leveraging Exent’s content and programming expertise along with carrier channels and billing to increase conversion exponentially and provide a healthier ecosystem for monetization on Android. As with all Exent products and services, GameTanium Mobile accommodates carrier needs with customizable elements ranging from a brandable UI to pricing and packaging. The service also comes with Exent’s strategic guidance and sound advice based on years of games and operator experience, as well as from valuable business intelligence collected through user testing and optimization of Exent’s own GameTanium Mobile.
July 19-21, 2011