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Mobile Music Opportunities: Market Size, Strategic Analysis & Forecasts 2011-2015

NEW YORK July 12, 2011

Mobile Music Opportunities: Market Size, Strategic Analysis & Forecasts 2011-2015

http://www.reportlinker.com/p0571812/Mobile-Music-Opportunities-Market-Size-Strategic-Analysis–Forecasts-2011-2015.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Music

This detailed investigation into the opportunity for mobile music provides an in depth exploration into the complexity of the mobile music ecosystem. Within three forecasting chapters, the report sizes the market for: Ringtones & Ringback tones; Full Track services (downloads & subscriptions); and Music Videos.

The report provides user and revenue forecasts for each category of mobile music, as well as the average price paid for, and total market value of music services on the mobile. It also provides the number of downloads per user, total number of downloads, and adspend on mobile music, all by 8 key regions.

The report sets the scene by establishing mobile music in context of the music industry as a whole, contrasting the latest shipment data of other devices against mobile handsets, and analysing revenues from digital music as a whole against physical sales. It also analyses the impact of piracy through P2P file sharing on the mobile music market and discusses rights holder and government responses.

Key questions the report answers:

  • How is mobile music situated within the wider music industry and what are the opportunities for growth?.
  • What are the prevailing business models for players within the mobile music industry?
  • How has the value chain for mobile music changed?
  • What is the potential size of the market for ringtones, ringback tones, full track services and music videos on the mobile platform?
  • How are piracy and other challenges hindering the development of mobile music?
  • How are copyright holders and governments combating the threat from piracy?
  • Who are the major players in the mobile music industry?

Executive Summary

ES1 Introduction

ES2 Types of Mobile Music

ES3 The Market for Mobile Music

Figure ES1: Total Revenues ($m) from Mobile Music per Year Split by 8 Key Regions 2010-2015

Table ES1: Total Revenues ($m) from Mobile Music per Year Split by 8 Key Regions 2010-2015

Figure ES2: Total Revenues ($m) from Mobile Music per Year Split by 5 Categories (Music Videos, Full Track Subscriptions, Full Track Downloads, Ringback Tones, Ringtones) 2010-2015

Table ES2: Total Revenues ($m) from Mobile Music per Year Split by 5 Categories (Music Videos, Full Track Subscriptions, Full Track Downloads, Ringback Tones, Ringtones) 2010-2015

ES4 Hurdles

Table ES3: Hurdles to Mobile Music Development

ES5 Recommendations

ES5.1 Recommendations for Record Companies

ES5.2 Recommendations for Operators

ES5.3 Recommendations for Handset Vendors

ES5.4 Recommendations for Application Providers

ES5.5 Recommendations for Legislators

1. Mobile Music Market Development

1.1 Introduction

1.2 The Opportunity for Mobile Music

1.2.1 Digital is the Future of Music Distribution

Figure 1.1: Global Recorded Music Sales ($bn) Split by Format (Digital, Performance Rights & Physical Sales) 2004-2009

Table 1.1: Global Recorded Music Sales ($bn) Split by Format (Digital, Performance Rights & Physical Sales) 2004-2009

Figure 1.2: Selected Record Companies’ Digital Revenue as a Percentage of Total Revenue, FY 2006 to FY 2009

Table 1.2: Selected Record Companies’ Digital Revenue as a Percentage of Total Revenue, FY 2006 to FY 2009

1.2.2 Dedicated MP3 Players Establish Market For, and Lose Out to, Music Phones

Figure 1.3: Shipments of Apple’s iPod & iPhone (m) & Global Digital Music Revenues ($bn) 2002-2010

Table 1.3: Shipments of Apple’s iPod & iPhone (m) & Global Digital Music Revenues ($bn) 2002-2010

1.2.3 Mobile Handsets are Ubiquitous

1.2.4 Penetration of Mobile Users Downloading Full Tracks or Subscribing to Full Track Services is Low

Table 1.4: Penetration (%) of Mobile Users Who Download Full Tracks & Subscribe to Full Track Services Split By 8 Key Regions 2010

1.2.5 Penetration of 3G Networks & Rollout of 4G Networks

Figure 1.4: Global 3G/4G Subscribers (m) Split by 8 Key Regions 2011-2015

Table 1.5: Global 3G/4G Subscribers (m) Split by 8 Key Regions 2011-2015

1.2.6 Falling Cost of Data Packages

Min Cost Max Cost December 2010

1.2.7 Developments in Handset Technology Improve User Experience

Table 1.7: Specifications of Selected Leading Smartphones 2008-2010

1.2.8 Social Networking Aiding Music Discovery

Figure 1.5: Apple’s iTunes Ping Music-Based Social Networking Service

1.3 Mobile Music Definition

1.3.1 Ringtones

Figure 1.6: Total Revenues ($m) from Mobile Ringtones Split by 8 Key Regions 2007-2010

Table 1.8: Total Revenues ($m) from Mobile Ringtones Split by 8 Key Regions 2007-2010 26

1.3.2 Ringback Tones

$4.56 billion

1.3.3 Full Track Services

i. Sideloading

Figure 1.8: "Syncing" Music Using Microsoft’s Windows Media Player

ii. Downloading

Figure 1.9: Apple’s iTunes Store on The iPhone

iii. Streaming

Figure 1.10: Grooveshark’s Mobile App on Google’s Android OS

1.3.4 Music Video Downloads

1.4 The Value Chain

Figure 1.11: The Value Chain for Mobile Music

1.5 Business Models

1.5.1 Pay-per-Download

January 2011

1.5.2 Subscription

Table 1.10: Monthly Cost ($), Availability and General Information on Selected Mobile Music Streaming Services

1.5.3 Advertising

a. Case Study: iAd (Apple)

1.6 Billing

1.6.1 SMS-based Billing

1.6.2 Credit Card Billing

1.6.3 Operator Billing

1.6.4 WAP Billing

2. The Market for Mobile Music: Ringtones & Ringback Tones

2.1 Introduction

2.2 Forecast Methodology

Figure 2.1: Forecast Methodology

2.3 The Market for Mobile Ringtones

2.3.2 Users

Table 2.1: Mobile Users (%) Who Download Ringtones Split by 8 Key Regions 2010-2015 39

Figure 2.2: Mobile Users (m) Who Download Ringtones Split by 8 Key Regions 2010-2015

Table 2.2: Mobile Users (m) Who Download Ringtones Split by 8 Key Regions 2010-2015

2.3.3 Traffic

Figure 2.3: Average Number of Ringtones Download per User per Year Split by 8 Key Regions 2010-2015

Table 2.3: Average Number of Ringtones Downloaded per User per Year Split by 8 Key Regions 2010-2015

Figure 2.4: Total Number of Ringtones Downloaded per Year Split by 8 Key Regions 2010-2015

Table 2.4: Total Number of Ringtones Downloaded per Year Split by 8 Regions 2010-2015

2.3.4 Revenue

Table 2.5: Average Cost per Download ($) of Mobile Ringtones Split by 8 Key Regions 2010-2015

Figure 2.5: Total Revenues ($m) from Mobile Ringtones Split by 8 Key Regions 2010-2015

Table 2.6: Total Revenues ($m) from Mobile Ringtones Split by 8 Key Regions 2010-2015

2.4 The Market for Mobile Ringback Tones

2.4.2 Users

Table 2.7: Mobile Users (%) Who Download Ringback Tones Split by 8 Key Regions 2010-2015

Figure 2.6: Mobile Users (m) Who Download Ringback Tones Split by 8 Key Regions 2010-2015

Table 2.8: Mobile Users (m) Who Download Ringback Tones Split by 8 Key Regions 2010-2015

2.3.3 Traffic

Figure 2.7: Average Number of Ringback Tone Monthly Subscriptions per User per Year Split by 8 Key Regions 2010-2015

Table 2.9: Average Number of Ringback Tone Monthly Subscriptions per User per Year Split By 8 Key Regions 2010-2015

Figure 2.8: Total Number of Ringback Tone Monthly Subscriptions per Year (m) Split by 8 Key Regions 2010-2015

Table 2.10: Total Number of Ringback Tone Monthly Subscriptions per Year (m) Split by 8 Key Regions 2010-2015

2.3.4 Revenue

Table 2.11: Average Cost per Monthly Subscription ($) of Mobile Ringback Tones Split by 8 Key Regions 2010-2015

Figure 2.9: Total Revenues ($m) from Mobile Ringback Tones Split by 8 Key Regions 2010-2015

Table 2.12: Total Revenues ($m) from Mobile Ringback Tones Split by 8 Key Regions 2010-2015

3. The Market for Mobile Music: Full Track Download & Subscription

3.1 The Market for Full-Track Mobile Music Downloads

3.1.2 Users

Table 3.1: Mobile Users (%) Who Download Full-Track Music Split by 8 Key Regions 2010-2015

Figure 3.1: Mobile Users (m) Who Download Full-Track Music Split by 8 Key Regions 2010-2015

Table 3.2: Mobile Users (m) Who Download Full-Track Music Split by 8 Key Regions 2010-2015

3.1.3 Traffic

Figure 3.2: Average Number of Full Track Music Downloads via Mobile per User per Year Split by 8 Key Regions 2010-2015

Table 3.3: Average Number of Full-Track Music Downloads via Mobile per User per Year Split by 8 Key Regions 2010-2015

Figure 3.3: Total Number of Full-Track Music Downloads via Mobile per Year (m) Split by 8 Key Regions 2010-2015

Table 3.4: Total Number of Full-Track Music Downloads via Mobile per Year (m) Split by 8 Key Regions 2010-2015

3.1.4 Revenue

Table 3.5: Average Cost per Download ($) of Full-Track Music Downloads via Mobile Split by 8 Key Regions 2010-2015

Figure 3.4: Total Revenues ($m) from Full-Track Music Downloads via Mobile Split by 8 Key Regions 2010-2015

Table 3.6: Total Revenues ($m) from Full-Track Music Downloads via Mobile Split by 8 Key Regions 2010-2015

3.2 The Market for Mobile Music Subscription Services

3.2.2 Users

Table 3.7: Mobile Users (%) Who Subscribe to Full-Track Music Subscription Services Split by 8 Key Regions 2010-2015

Figure 3.5: Mobile Users (m) Who Subscribe to Full-Track Music Subscription Services Split by 8 Key Regions 2010-2015

Table 3.8: Mobile Users (m) Who Subscribe to Full-Track Music Subscription Services Split by 8 Key Regions 2010-2015

Figure 3.6: Mobile Users (m) Who Download Full-Track Music Split By Service Subscribers & Ad Hoc Downloaders 2010-2015

Table 3.9: Mobile Users (m) Who Download Full-Track Music Split By Service Subscribers & Ad Hoc Downloaders 2010-2015

3.2.3 Traffic

Figure 3.7: Average Number of Monthly Music Subscriptions per User per Year Split by 8 Key Regions 2010-2015

Table 3.10: Average Number of Monthly Music Subscriptions per User per Year Split by 8 Key Regions 2010-2015

Figure 3.8: Total Number of Monthly Music Subscriptions per Year (m) Split by 8 Key Regions 2010-2015

Table 3.11: Total Number of Monthly Music Subscriptions per Year (m) Split by 8 Key Regions 2010-2015

3.2.4 Revenue

Table 3.12: Average Monthly Cost ($) of Mobile Music Subscription Services Split by 8 Key Regions 2010-2015

Figure 3.9: Total Revenues ($m) from Mobile Music Subscription Services Split by 8 Key Regions 2010-2015

Table 3.13: Total Revenues ($m) from Mobile Music Subscription Services Split by 8 Key Regions 2010-2015

4. The Market for Mobile Music: Music Videos & the Total Market

4.1 The Market for Mobile Music Videos

4.1.2 Users

Table 4.1: Mobile Users (%) Who Download Music Videos Split By 8 Key Regions 2010-2015

Figure 4.1: Mobile Users (m) Who Download Music Videos Split by 8 Key Regions 2010-2015

Table 4.2: Mobile Users (m) Who Download Music Videos Split by 8 Key Regions 2010-2015

4.1.3 Traffic

Figure 4.2: Average Number of Music Video Downloads via Mobile per User per Year Split by 8 Key Regions 2010-2015

Table 4.3: Average Number of Music Video Downloads via Mobile per User per Year Split by 8 Key Regions 2010-2015

Figure 4.3: Total Number of Music Video Downloads via Mobile per Year (m) Split by 8 Key Regions 2010-2015

Table 4.4: Total Number of Music Video Downloads via Mobile per Year (m) Split by 8 Key Regions 2010-2015

4.1.4 Revenue

Table 4.5: Average Monthly Cost ($) of Music Video Downloads via Mobile Split by 8 Key Regions 2010-2015

Figure 4.4: Total Revenues ($m) from Music Video Downloads via Mobile Split by 8 Key Regions 2010-2015

Table 4.6: Total Revenues ($m) from Music Video Downloads via Mobile Split by 8 Key Regions 2010-2015

4.2 The Total Market for Mobile Music

Figure 4.5: Total Revenues ($m) from Mobile Music per Year Split by 8 Key Regions 2010-2015

Table 4.7: Total Revenues ($m) from Mobile Music per Year Split by 8 Key Regions 2010-2015

Figure 4.6: Total Revenues ($m) from Mobile Music per Year Split by 5 Categories (Music Videos, Full Track Subscriptions, Full Track Downloads, Ringback Tones, Ringtones) 2010-2015

Table 4.8: Total Revenues ($m) from Mobile Music per Year Split by 5 Categories (Music Videos, Full Track Subscriptions, Full Track Downloads, Ringback Tones, Ringtones) 2010-2015

5. Hurdles & Regulation

5.1 Hurdles

5.1.1 Digital Piracy

i. What is P2P File Sharing?

Figure 5.1: A Server-Based Network vs. A Peer-to-Peer-Based Network

ii. The Evolution of P2P File Sharing

a. Napster

Figure 5.2: Napster’s v2.0 Beta 7 Running on Windows

b. BitTorrent

Figure 5.3: ìTorrent Application

c. The Extent of P2P

Figure 5.4: Torrentz.eu Search for "Music"

Figure 5.5: tTorrent Android Application

iii. P2P: A Moral Blindspot

iv. The Way Forward

5.1.2 Homemade Ringtones

Figure 5.6: Using Apple’s Garage Band to Create Ringtones

Figure 5.7: MP3 Ringtone Maker App for Android Devices by LuckyStar

5.1.3 Tiered Data Pricing

5.1.4 Network Coverage

5.1.5 Limitations of Streaming

5.1.6 Operator Willingness to Provide Billing for Content Services

5.1.7 DRM (Digital Rights Management)

5.2 Regulation and Controls

5.2.1 Anti-Piracy Legislation

i. Graduated Response

France

5.2.2 Application Content Rating

Table 5.1: Apple’s iTunes Applications Ratings

Figure 5.8: iPhone Parental Controls

6. Players in Mobile Music

6.1 Introduction

6.2 Content Providers: The Major Labels

6.2.1 EMI Music

Corporate Profile

Table 6.1: EMI Revenue ($m) 2006-2010 (Financial year ending 31st March)

30th September 2009

Strategic Partnerships

6.2.2 Sony Music Entertainment

Corporate Profile

Table 6.3: Sony BMG/Sony Music Entertainment Sales ($bn) 2005/6-2010/11 (Financial Year Ending 31st March)

Strategic Partnerships

6.2.3 Universal Music Group

Corporate Profile

Figure 6.1: Universal Music Group Revenue ($ million) Split by Digital & Other 2005-2009 (Financial Year Ending 31st December)

Table 6.4: Universal Music Group Revenue ($ million) Split by Digital & Other 2005-2009 (Financial Year Ending 31st December)

Strategic Partnerships

6.2.4 Warner Music Group

Corporate Profile

Figure 6.2: Warner Music Group Revenue ($m) Split by Digital & Other 2006-2010 (Financial Year Ending 30th September)

Table 6.5: Warner Music Group Revenue ($m) Split by Digital & Other 2006-2010 (Financial Year Ending 30th September)

Strategic Partnerships

6.3 Mobile Network Operators

6.3.1 Vodafone

Corporate Profile

Europe Africa Middle East Asia Pacific

Europe Asia Pacific

Products & Services

Vodafone Live!

Vodafone 360

Vodafone 360: Apps

Vodafone 360: Full Track Music

Figure 6.4: Samsung’s Vodafone 360 H1

6.3.2 China Mobile

Corporate Profile

Figure 6.5: China Mobile Operating Revenues ($m) Split By Type (Value-Added, Other) 2006-2009 – Financial Year Ending 31st December

Table 6.7: China Mobile Operating Revenues ($m) Split By Type (Value-Added, Other) 2006-H1 2010 – Financial Year Ending 31st December

Table 6.8: Number of China Mobile Subscribers (m) 2006-2010

Products & Services

Table 6.9: China Mobile Color Ring "Subscriptions" (bn) 2006-2009

6.4 Handset Vendors

6.4.1 Apple

Corporate Profile

Table 6.10: Apple Inc. iPhone Shipments (m), Net Sales From All Products ($bn) and Net Income From All Products ($bn) 2005/6-2009/10 (Financial Year Ending 25th September)

Products & Services

iPhone

Table 6.11: The Evolution of Apple’s iPhone

Products & Services (cont.)

iTunes

Figure 6.6: iTunes on Apple’s iPhone

6.4.2 Nokia

Corporate Profile

Figure 6.7: Nokia’s Handset Shipments (m) & Net Sales Revenue ($m) 2005-2010

Table 6.12: Nokia’s Handset Shipments (m) & Net Sales Revenue ($m) 2005-2010

Products & Services

Ovi Music

Figure 6.8: Nokia’s Ovi Store Payment Options By Country

6.4.3 Sony Ericsson

Corporate Profile

Figure 6.9: Sony Ericsson’s Annual Handset Shipments (m) & Sales ($m) 2006-2010

Table 6.14: Sony Ericsson’s Annual Handset Shipments (m) & Sales ($m) 2006-2010

Products & Services

Handsets

PlayNow & PlayNow plus

Figure 6.10: Sony Ericsson’s Xperia X10 Running the Mediascape Application

6.5 Application Providers

6.5.1 Bounce Mobile (Fireplayer)

Corporate Profile

Strategy

Key Clients & Strategic Partnerships

Products & Services

Figure 6.11: Bounce Mobile’s Fireplayer on the iPhone

6.5.2 Omnifone

Corporate Profile

Strategy

Partnerships

Products & Services

6.5.3 Pushlife

Corporate Profile

Strategy

Key Clients & Strategic Partnerships

Products & Services

Figure 6.12: Pushlife’s Music App

6.5.4 RealNetworks

Corporate Profile

Strategy

Products & Services

6.5.5 Shazam

Corporate Profile

Strategy

Products & Services

Figure 6.13: Shazam

6.5.6 Spotify

Corporate Profile

Strategy

Products & Services

Figure 6.14: Spotify on Symbian, iPhone and HTC Handsets

Glossary

To order this report:

Music Industry : Mobile Music Opportunities: Market Size, Strategic Analysis & Forecasts 2011-2015

Music Business News

Market Research Report

Company Profile, SWOT and Revenue Analysis!

Nicolas Bombourg

Reportlinker

[email protected]

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

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