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Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide

NEW YORK May 23, 2012

According to the latest MAG research, 50 percent of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle. When in the market to buy or lease a new vehicle, nearly half (47 percent) of consumers said that they would find mobile advertisements containing deals or offers most valuable to them.

The Mojiva MAG shows that there is a great opportunity to target vehicle shoppers on their mobile devices as consumers will use their devices to research information about buying or leasing a vehicle. Additional findings include:

  • Proclivity to purchase or lease:
  • More engaging ads:
  • More interaction:
  • More information:

Amy Vale

About Mojiva’s Mobile Audience Guide (MAG) Auto Study with InsightExpress

the United States March 2012

About Mojiva


May 2008 New York City Twitter Facebook

mindy @ mercuryglobalpartners . com
@mmhull @MercuryGlobal

Colleen Wickwire

colleen @ mercuryglobalpartners .
@ cwick


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