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Mobile Plays an Integral Part in Buying or Leasing a Car, According to Mojiva Mobile Audience Guide

NEW YORK May 23, 2012 http://www.mojiva.com

http://photos.prnewswire.com/prnh/20120523/NY12324LOGO

According to the latest MAG research, 50 percent of respondents expressed interest in using their mobile phone to research buying or leasing a vehicle. When in the market to buy or lease a new vehicle, nearly half (47 percent) of consumers said that they would find mobile advertisements containing deals or offers most valuable to them.

The Mojiva MAG shows that there is a great opportunity to target vehicle shoppers on their mobile devices as consumers will use their devices to research information about buying or leasing a vehicle. Additional findings include:

  • Proclivity to purchase or lease:
  • More engaging ads:
  • More interaction:
  • More information:

Amy Vale

About Mojiva’s Mobile Audience Guide (MAG) Auto Study with InsightExpress

the United States March 2012 http://www.mojiva.com/news/mobile_research

About Mojiva

Mojiva

May 2008 New York City Twitter Facebook http://www.mojiva.com


USA
Europe
mindy @ mercuryglobalpartners . com
@mmhull @MercuryGlobal

Colleen Wickwire

colleen @ mercuryglobalpartners .
@ cwick

SOURCE Mojiva

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