PARIS February 15, 2011 6.6 million Euros
The new funding round was lead by S.E.B. Ventures (Skandinaviska Enskilda Banken Venture Capital) alongside the company’s historic venture investors, XAnge Private Equity and Alven Capital. This capital raise will allow Mobile Tag to strengthen its position in the US market as well as further consolidate its European position and develop both its range of marketing services as well as its sales teams.
Domenico Surace France USA
Mobile Tag develops mobile marketing solutions allowing access to digital content using a mobile handset to scan 2D barcodes (QR-codes, Datamatrix, Flashcode, Fotokody), 1D barcodes found on packaging (EAN, UPC), as well as via NFC tags.
Mobile Tag also offers solutions providing ‘Quick Access’ to mobile content – generating and increasing mobile phone usage. Mobile Tag’s packaged solutions simplify the creation and management of mobile marketing campaigns and can deliver access and usage statistics via an accurate and high-performance CRM system.
Companies, advertisers, brands and agencies alike are attracted to these direct marketing tools which allow a superior level of interaction with prospects or clients.
There is excellent potential for growth in mobile marketing – key advertisers are present in this buoyant market. Mobile Tag’s solutions are adapted to businesses of all sizes, from top advertisers to independent retailers.
About SEB Venture Capital
240 million Euros
About Alven Capital
investors. Alven Capital invests in high growth companies in the media, services, and information technology sectors. Alven Capital has already invested in 40 European companies, including Qosmos, E-Blink, Bi-Sam, Prowebce, MonShowroom.com, myfab.com, Aquarelle, Liligo, Wanimo, Splendia, SeLoger.com, Webhelp, Newsweb, Companeo, Metaboli, etc.
About XAnge Private Equity
France Paris Munich Europe
About Mobile Tag
Mobile Tag is the market leader in marketing solutions for 2D, 1D and NFC. In 2006, the company launched mobiletag, an embedded software application that allows phones to read 2D barcodes, otherwise known as tags, simply by using the phone’s camera. Mobile Tag developed the software to create quick access to external content.
SOURCE Mobile Tag