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Mobiltel Develops CRM Customer Models with Teradata In-database Data Mining

SOFIA, Bulgaria April 24, 2012 Bulgaria customer relationship marketing IBM SPSS Modeler Teradata Database

Svilen Stoyanov

The core of the optimization project was to introduce Teradata’s flexible and scalable in-database optimized analytic environment for Mobiltel and to share Teradata best practice knowledge on an optimized data mining process with IBM SPSS Modeler integrated with the Teradata database.

The IBM SPSS Modeler – Teradata Optimization project is the first step in implementing the best practice in data mining workflow within the optimized analytical environment. It is focused on the deployment part of the data mining processes, the preparation of the scoring analytic data set, and scoring itself. Before, these steps were all performed using IBM SPSS Modeler streams, outside of the Teradata environment, and took up to one day to get the results of the execution of these streams.

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