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Mogreet and CBS Atlanta Partner to Launch MMS Mobile Video Weather and News Alerts

LOS ANGELES Jan. 17, 2011 Mogreet

CBS Atlanta viewers can subscribe to the service by simply texting the keyword "NEWS" or "WEATHER" to 21534 and they will receive video updates from their favorite CBS Atlanta news and weather anchors and reporters as soon as they are created.

Atlanta Steve Schwaid

CBS Atlanta’s video service leverages Mogreet’s Multimedia Messaging (MMS) platform, which delivers video, picture, and audio content to virtually any mobile phone and any wireless carrier, and provides the largest MMS reach in the mobile world. By leveraging MMS, brands can reach 90 percent of mobile phone subscribers, because neither a smartphone, nor a data plan, is required to view multimedia content. This is significant, because only 23 percent of mobile phones today are smartphones, whereas nearly every phone shipped in the past three years in the U.S. comes pre-loaded with MMS capabilities integrated into the device. Furthermore, wireless carriers bundle text, picture, and video messages into the same rate plan, which means MMS messages don’t cost any more to send or receive – yet they deliver much more engagement and generate more excitement among consumers.

James Citron

About Mogreet

$10 million Venice, California http://www.mogreet.com

SOURCE Mogreet

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