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‘Music Unlimited powered by Qriocity™’ Available Today in United States, Australia and New Zealand

TOKYO FOSTER CITY, Calif. Feb. 17, 2011 Australia New Zealand

"Music Unlimited powered by Qriocity™" is a new, cloud-based, digital music service which gives music lovers access at any time to a constantly growing catalogue of millions of songs from major labels including Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI Music as well as leading independent labels and major publishers worldwide. The "Music Unlimited powered by Qriocity" catalogue will initially offer about six million songs and will continue to expand over time.

Ireland December 2010 France Germany Italy Spain January 2011

Users can play music any time through "Music Unlimited powered by Qriocity" on a wide variety of Internet-connected Sony devices including Sony’s 2010 and 2011 models of network-enabled BRAVIA® TV, Blu-ray Disc™ player, Blu-ray Disc Home Theater system, PlayStation®3 computer entertainment system as well as VAIO and other personal computers.   All existing PlayStation 3 computer entertainment systems in these countries will have access to the service.  It will also become available on a wide range of Sony’s portable devices, as well as on Sony and third-party Android-based mobile devices and other portable devices.

Kazuo Hirai

Rob Wells

Thomas Hesse

Michael Nash

Mark Piibe

" Music Unlimited powered by Qriocity " Features

$3.99 $9.99

The Basic plan works as an infinite ad-free radio station and subscribers can listen to dozens of personalized channels – categorized by genre, era as well as mood through SensMe™ *1 – without the requirement to download or manage their music files. Additionally, the Premium subscription plan offers a one-time 30 day Premium free trial enabling users to listen in full to every song on demand, create personal playlists of favorites, and gain access to premium Top 100 channels which are regularly updated with the latest hits.

By studying users’ listening habits, incorporating their ‘like/dislike’ song ratings, analyzing their existing music collections and more, "Music Unlimited powered by Qriocity" adapts to users’ music preferences and constantly tailors music channels to offer the most compatible and enjoyable list of songs. Therefore, the more you listen, the more uniquely personalized your music channels become.  

Furthermore, users can also synchronize their existing music files and playlists from other media players including iTunes® into "Music Unlimited powered by Qriocity," and enjoy their existing music at any time across all compatible devices*2.

Powering the back-end of "Music Unlimited powered by Qriocity" are Omnifone™ and Gracenote®.  Omnifone provided its award-winning platform services to develop and deliver the service across a range of device platforms as well as licensed the service with rights holders around the world to provide a global catalogue of more than six million tracks, while Gracenote’s music identification and discovery technologies and Global Media Database create a rich experience for subscribers, letting them enjoy their existing digital music collection and discover new artists and albums within the service.

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*1 SensMe™ is Sony’s proprietary 12 Tone Analysis technology to evaluate music tracks

*2 Applies to DRM-free music files and to music which has been licensed for playback on "Music Unlimited powered by Qriocity"

* 3 PlayStation ® Network users can use their existing PSN log-in ID & wallet to access " Music Unlimited powered by Qriocity "

* 4 Applicable in markets where both services are currently available i.e. France, Germany, Italy, Spain, U.S. and the U.K.

"Qriocity™" is a trademark of Sony Corporation

"PlayStation®" is a registered trademark of Sony Computer Entertainment Inc.

"iTunes®" is a registered trademark of Apple Inc.

SOURCE Sony Corporation

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