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‘Music Unlimited powered by Qriocity™’ Expands to Global Markets

TOKYO CANNES, France Jan. 22, 2011 France Germany Italy Spain

http://www.qmusic.com

Ireland December 2010

Users can play music any time through “Music Unlimited powered by Qriocity” on a wide variety of Internet-connected Sony devices including Sony’s 2010 and 2011 models of network-enabled BRAVIA® TV, Blu-ray Disc™ player, Blu-ray Disc Home Theater system, PlayStation®3 computer entertainment system as well as VAIO and other personal computers.   All existing PlayStation 3 computer entertainment systems in these countries will have access to the service.  It will also become available on a wide range of Sony’s portable devices, as well as on Sony and third-party Android-based mobile devices and other portable devices.

Kazuo Hirai

Rob Wells

Thomas Hesse

Michael Nash

Mark Piibe

“Music Unlimited powered by Qriocity” Features

3.99 Euros 9.99 Euros

The Basic plan works as an infinite ad-free radio station and subscribers can listen to dozens of personalized channels – categorized by genre, era as well as mood through SensMe™ (*1) – without the requirement to download or manage their music files. Additionally, the Premium subscription plan offers a one-time 30 day Premium free trial enabling users to listen in full to every song on demand, create personal playlists of favorites, and gain access to premium Top 100 channels which are regularly updated with the latest hits.”

By studying users’ listening habits, incorporating their ‘like/dislike’ song ratings, analyzing their existing music collections and more, “Music Unlimited powered by Qriocity” adapts to users’ music preferences and constantly tailors music channels to offer the most compatible and enjoyable list of songs. Therefore, the more you listen, the more uniquely personalized your music channels become.  

April 2010 France Germany Italy Spain November 2010 Japan January 26 Hollywood

(*1) SensMe™ is Sony’s proprietary 12 Tone Analysis technology to evaluate music tracks

"Qriocity™" is a trademark of Sony Corporation

"PlayStation®" is a registered trademark of Sony Computer Entertainment Inc.

SOURCE Sony Corporation

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