SAN FRANCISCO Feb. 8, 2011 www.mww.com Wednesday, February 9, 2011 How Mobile is Revolutionizing the Connection Between Brands and Consumers http://www.livestream.com/smw_sanfrancisco Jared Hendler
In addition to Hendler, the panelists will include:
- Harry McCracken Time.com
- Eric Chan
- Martin Tannefors, Director, Samsung Mobile Innovator
- Mayank Mehta
"It is no secret that the impact of social mobile devices on our culture has been enormous and, for many, these devices are the predominant technology in every day work and personal life," said Hendler. "Marketers are only now beginning to tap into the tremendous potential of social mobile in helping brands and companies connect and engage with consumers and ultimately influence purchase decisions. This panel will bring together some of the brightest and most talented minds in the space for a meaningful discussion on where we are headed and what’s next for social mobile."
Hendler leads MWW Group’s Dialogue Digital practice, which has established best practices for the PR industry and continues to define and redefine how brands and organizations engage with online communities. MWW Group has been committed to digital media excellence since it was one of the first agencies to form a dedicated practice in January of 2005.
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