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National Semiconductor Agreement with Audi AG Launches with the Next Innovative 2012 Car Models

SANTA CLARA, Calif. July 27, 2011

October 2010

Audi is world renowned for its best-in-class interior design and the most intuitive, user-friendly interfaces. Information is positioned exactly where the user expects it – at eye level – with control elements within easy reach of their intended users: the driver or the passengers. This philosophy and attention to detail extends down to the design of Audi’s Multi Media Interface (MMI®) infotainment and directly influences the choice of chipsets.

Working with National’s engineers, Audi selected the National FPD-Link III Ser/Des automotive infotainment chipset. It allows uncompressed HD video from the Audi MMI’s central processing unit to be distributed to the high-resolution displays spread throughout the front and rear of the vehicle. By enabling a truly protected digital signal, the content (for instance, a Blu-ray movie or three-dimensional map data) may not be hacked or infiltrated.

National’s FPD-Link III Ser/Des chipset leverages the company’s expertise in high-speed analog and mixed-signal technology, transporting HD digital video, audio, clocking and encrypted key exchange for content protection over a single twisted pair cable. National’s FPD-Link III technology is one of a selected few to be accepted by the Digital Content Protection (DCP, LLC), the licensing body for High-bandwidth Digital Content Protection (HDCP) as an approved HDCP technology.

Robert Hinke Europe

Peter Steiner

The FPD-Link III family extends beyond Infotainment to include automotive-grade chipsets for Audi’s driver-assist video cameras. That technology improves driver safety and response time, helping drivers monitor road conditions, detect hazards and avoid collisions.

About National Semiconductor

Santa Clara, Calif. $1.52 billion www.national.com

Trade Media Contact

Business Media Contact

Mark Alden

Lee Ann Schlatter

(408) 721-6929

(408) 721-7680

[email protected]

[email protected]

SOURCE National Semiconductor Corp.

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