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NAVTEQ Highlights the Multiple Opportunities Presented by Location at Mobile World Congress 2011

BARCELONA, Spain Feb. 14, 2011

The NAVTEQ booth will demonstrate how leveraging location can not only enhance day to day life but also create unique end user experiences. Leading brands and manufacturers such as ALK Technologies, Mobile Devices, NAVIGON and Nokia will provide a first-hand look at how bundling services and products from NAVTEQ’s advanced content portfolio makes it possible to provide differentiated experiences. Additionally, devices from Appello, Coyote, NDrive, Route 66, Telmap and Zorro GPS will be on display to highlight the latest in location based solutions.

Bruno Bourguet

NAVTEQ – Advanced content and demonstrations

Stand 8B110, Hall 8

Advanced content and demonstrations on a range of different platforms and devices are being presented in three key zones – Location is Life, Location is Exploring and Location is Discovering.  All zones are showcasing how NAVTEQ’s product portfolio can be bundled to create innovative and varied features and services.

Location is life – innovative content and services

Experience some of NAVTEQ’s advanced content, products and technology:

  • NAVTEQ LocationPoint™ Advertising Network:
  • NAVTEQ Natural Guidance™ – navigation with the ‘human touch’:
  • NAVTEQ Traffic™ – supporting informed routing decisions:
  • NAVTEQ Discover Cities™ – navigating on foot and via public transport:
  • NAVTEQ Connect:
  • NAVTEQ Indoor Mapping Solutions – Taking it inside – locating and guiding through indoor destinations:
  • Pay-As-You-Drive – road charging for regular and occasional journeys:
  • Terminal Mode – making the journey easier:

Location is exploring – innovative content and services

Explore exclusive demonstrations from:  ALK Technologies, Mobile Devices, NAVIGON and Nokia.

Location is discovering – a wide display of the latest devices

This year’s Mobile World Congress showcase includes a broad range of location-focused applications demonstrated on different platforms and devices from Appello, Coyote, Ndrive, NNG Kft, Route 66, Telmap and Zorro GPS. The focus remains on delivering products, services and solutions to industry customers which improve the experience for today’s sophisticated consumers.

NAVTEQ Network for Developers™ – This year is hosting a second stand

App Planet, Stand 7D42, Hall 7

NAVTEQ Network for Developers™ (NN4D) is showcasing the latest tools, services and solutions for successful location-enabled application development and monetisation in App Planet.  Specifically, NN4D will showcase NAVTEQ LocationPoint™ Advertising and the NAVTEQ® App Warehouse, an online matchmaking portal that allows developers to showcase their apps and NAVTEQ customers to search for apps of interest. NAVTEQ partners will also be present on the stand, including:

  • Imagination Technologies and Visioglobe®  
  • Mobilizy

To learn more about NAVTEQ’s location-based solutions, please visit:

NAVTEQ stand 8B110, Hall 8 and NAVTEQ Network for Developers stand 7D42, Hall 7

14-17 February 2011

Please note: the full 2011 Mobile World Congress press kit will be available online at the NAVTEQ press centre from 13 February date:



NAVTEQ, NAVTEQ Traffic, NAVTEQ Discover Cities, NAVTEQ Network for Developers, NAVTEQ Natural Guidance and NAVTEQ LocationPoint Advertising are trademarks of NAVTEQ in the U.S. and other countries. All rights reserved.


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