BARCELONA, Spain Feb. 14, 2011
NAVTEQ LocationPoint™ is a location-based mobile advertising network that delivers ads to smart phone users when they’re in the proximity to go, buy and shop at advertised merchants. Location-aware ads delivered to users when they’re approaching potential points of purchase guide users, step-by-step and turn-by-turn, to advertised merchant locations. This network expansion paves the way for the NAVTEQ LocationPoint Advertising Network to provide brand advertisers with large-scale audience reach, ability to actively engage consumers near points of purchase and route them to advertised merchants, and metrics that measure return on investment.
See NAVTEQ LocationPoint Advertising demonstrated throughout the day at Mobile World Congress on NAVTEQ Stand 8B110 in Hall 8.
NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved.
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