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NAVTEQ LocationPoint™ Advertising Network Expands to Millions of Telmap Users

BARCELONA, Spain Feb. 14, 2011

Telmap is a provider of end-to-end, white label mobile location-based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers. The Telmap Mobile Location Companion is designed to serve user search, mapping and navigation needs while on-the-go, offering a variety of location-related content such as traffic, speed cameras and points of interest information.  With NAVTEQ LocationPoint™ ads, consumers using the Telmap Mobile Location Companion receive location- and context-aware banner ads and special offers and can view branded points-of-interest on the map.

A primary aggregator of global top quality mobile ad inventory, NAVTEQ LocationPoint spans smartphones, personal navigation devices, and mobile applications. The NAVTEQ-Telmap agreement will provide both big brands and local businesses with large-scale audience reach and the ability to target and engage on-the-go users as they near points of purchase.  

NAVTEQ LocationPoint is a mobile ad network comprising global publishers that delivers hyper-local mobile ads and special offers when consumers approach advertised locations. Built-in features make it easy for consumers to go, shop, buy, or save coupons for later use. Location-relevance and consumer-friendly features deliver a superior end user experience.

Motti Kushnir

Christopher Rothey

About NAVTEQ

Chicago

About Telmap

Telmap Mobile Location Companion provides consumers with an innovative, unique and personal on-the-go experience. It also empowers mobile operators to offer true and valuable location-based experiences to address consumers’ needs through a one-stop-shop for all LBS needs. Telmap users will now receive real-time, personal retail offers in a variety of formats, from banners, branded points-of-interest on map, sponsored search results, and coupons and vouchers. The offering will be available on a global scale with a strong emphasis on EMEA, where Telmap is a clear market leader, providing its white label location-based services to leading Tier 1 operators who will also benefit from this activity, through new revenue streams generated by new advertising inventory on the Telmap Mobile Location Companion.

NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved.

http://photos.prnewswire.com/prnh/20060313/NAVTEQLOGO

SOURCE NAVTEQ

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