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NAVTEQ Reveals 2010 Research Results on the State of Navigation

CHICAGO Feb. 10, 2011 Australia Brazil China France Germany India Indonesia Italy Mexico Poland Russia United Kingdom the United States

Highlights of the research results include:

  • In most countries studied, consumer experience with navigation still increased from 2009 levels, having slowed somewhat to single versus double digit growth.
    • Europe Germany France Italy Italy
    • Australia
    • China Indonesia India India
    • Mexico Brazil Mexico Brazil
  • India
    • "Regular" use of mobile/smartphone navigation (at least 1-2 times per week) follows the same pattern, again tending to trend somewhat higher in emerging markets

% Experienced

% Reporting "Regular" Use

Europe

France

23

26

Germany

19

14

Italy

30

31

Poland

40

23

Russia

41

54

UK

24

27

APAC

China

48

54

Indonesia

48

56

India

26

45

Australia

27

21

Americas

US

26

27

Mexico

25

55

Brazil

33

60

  • Consumers continue to most frequently use in-car navigation systems, followed by PNDs and mobile/smartphone devices.
    • This trend was true in 11 of the 13 countries studied, even those in which overall experience with navigation was highest in the mobile/smartphone segment.
    • Brazil China
    • India Australia

Source:  NAVTEQ Annual Tracking Study

Jeff Mize

About NAVTEQ

Chicago

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

http://photos.prnewswire.com/prnh/20060313/NAVTEQLOGO

SOURCE NAVTEQ

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