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NAVTEQ Teams With Berkeley Mobile International Collaborative (BMIC) to Launch First University Mobile Challenge

BARCELONA, Spain Feb. 14, 2011 North America Europe Asia

Barcelona, Spain Paris University of California, Berkeley Florida State University Torino Stanford University Swiss Federal Institute of Technology Zurich University of Michigan

All eleven finalist teams created their own unique mobile app idea or an innovative advancement on an existing app.  The teams worked as start-up companies and completed three major tasks in time for the competition judging:

  • Identify, design and develop their startup’s app
  • Survey their company’s competition in the market and develop a workable business case
  • Prepare and deliver a pitch for financial support to enable them to complete the app’s development and take it to marketplace

NAVTEQ is a founding sponsor of the University Mobile Challenge and is serving as a judge of the competition, along with additional founding sponsors. NAVTEQ’s sponsorship is part of an ongoing collaboration between BMIC and the recently launched NAVTEQ University Program, an academic outreach initiative which aims to drive innovation in location-enabled technologies at the university level.  Qualified universities can also work directly with NAVTEQ to support classroom initiatives as well as pursue advanced research projects relating to location technologies.

Bill Washburn

Marc Naddell

The University Mobile Challenge’s panel of judges will consist of venture capital partners and competition sponsors, including NAVTEQ.  The winning team will be announced today at an awards ceremony at Mobile World Congress and will officially present its app to the public during a dinner for developers, entrepreneurs and venture capital partners.

www.nn4d.com/university http://bmic.org/

About NAVTEQ

NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has over 5400 employees located in 214 offices in 49 countries.

NAVTEQ and NAVTEQ Network for Developers are trademarks in the U.S. and other countries. All rights reserved.

About NAVTEQ Network for Developers™

www.NN4D.com www.NN4D.com/joindevelopers

About Berkeley Mobile International Collaborative

University of California, Berkeley San Francisco www.bmic.org

http://photos.prnewswire.com/prnh/20060313/NAVTEQLOGO

SOURCE NAVTEQ

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