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NBA Teams in Social Media: LA Lakers Are Champs, Memphis Grizzlies Are Biggest Losers

  •     Top 5 Teams Combined Unmetric Score

1.    LA Lakers – 140
2.    Miami Heat – 130
3.    Boston Celtics – 119
4.    LA Clippers – 114
5.    Chicago Bulls – 108

  •     Top 5 Teams – Total Number of Connections (Facebook likes + Twitter followers)

1.    LA Lakers – 15,462,526
2.    Boston Celtics – 6,877,726
3.    Chicago Bulls – 6,375,326
4.    Miami Heat – 6,001,010
5.    New York Knicks – 2,793,684

  •     Fastest Growing Teams on Facebook

1.    LA Clippers – 121%
2.    Chicago Bulls – 43%
3.    OKC Thunder – 37%
4.    NY Knicks – 29%
5.    Miami Heat & Orlando Magic – 24%

  •     Slowest Growing Teams on Facebook

1.    Utah Jazz – 12%
2.    Boston Celtics – 13%
3.    Dallas Mavericks – 15%
4.    San Antonio Spurs – 16%
5.    LA Lakers – 17%

  •     5 Fastest Growing Teams on Twitter

1.    OKC Thunder – 106%
2.    LA Clippers – 104%
3.    Philadelphia 76ers – 83%
4.    Indiana Pacers – 82%
5.    Atlanta Hawks – 69%

  •     Slowest Growing Teams on Twitter

1.    Orlando Magic – 1.7%
2.    LA Lakers – 11%
3.    Dallas Mavericks – 40%
4.    Boston Celtics – 54%
5.    Denver Nuggets – 55%

  •     Highest Conversation % (Percentage of fans that are interacting with the page via Likes, Comments and Shares)

1.    Miami Heat & LA Clippers – 7.7
2.    OKC Thunder – 4.0
3.    Indiana Pacers – 3.9
4.    San Antonio Spurs & Utah Jazz – 3.3

  •     Lowest Conversation % (Percentage of fans that are interacting with the page via Likes, Comments and Shares)

1.    Boston Celtics – 1.2
2.    Dallas Mavericks – 1.9
3.    Atlanta Hawks & Orlando Magic – 2
4.    LA Lakers – 2.1

  •     Highest Engagement (Calculation of Likes, Comments, Shares and Impressions that each FB post receives)

1.    Miami Heat – 77
2.    Indiana Pacers – 56
3.    LA Lakers – 51
4.    NY Knicks – 37
5.    Chicago Bulls – 35

  •     Lowest Engagement (Calculation of Likes, Comments, Shares and Impressions that each FB post receives)

1.    Atlanta Hawks – 8
2.    Orlando Magic – 10
3.    Dallas Mavericks – 11
4.    Memphis Grizzlies – 12
5.     Boston Celtics – 15

  •     Fastest Average Reply Time on Twitter

1.    Denver Nuggets – :05
2.    Chicago Bulls – :06
3.    LA Clippers – :07
4.    Dallas Mavericks – :08
5.    San Antonio Spurs – :10

  •     Slowest Average Reply Time on Twitter

1.    Boston Celtics – :00 (no replies)
2.    Indiana Pacers – 3:18
3.    Orlando Magic – 2:52
4.    Oklahoma City Thunder – 2:39
5.    Atlanta Hawks – 2:02

“The NBA playoffs are a prime example of the American competitive spirit, not just for the teams and players, but also for the fans. The Unmetric NBA Playoffs report provides a first look at social media benchmarks and reveals how in the face of competition, brands adapt varying techniques to reach out to their fans and followers,” says Unmetric CEO, Lux Narayan. “There’s always a Kobe vs. LeBron story, or the fans who claim they root for the underdog. This report looks deep inside the social media efforts of all these participants to truly understand the interaction between champions and fans.”

Using a combination of advanced algorithms and human computing power, Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable, such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter and Facebook. Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts, and brands are finally able to answer the basic business question of “Are we doing well?” when it comes to their social media presence.

Methodology:

Unmetric compiled its report by sourcing data from its social media benchmark platform. All statistics were gathered during the NBA 2012 regular season, from December 25, 2011 to April 26, 2012.

About Unmetric:

Unmetric Inc. is headquartered in Chicago and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies and other large global brands key performance data around which they could benchmark their social media efforts and answer the question “Are we doing well?”

For more information, visit http://www.unmetric.com, or check out the Unmetric blog at http://blog.unmetric.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9604457.htm

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