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NERF Brand Blasts Into Electronic Gear Market With New Sakar License

NEW YORK Feb. 14, 2011 Canada

The initial product lineup will feature digital and video cameras and cases, MP3 players, walkie talkies, binoculars, flashlights and headlamps – all with creative designs and materials inspired by the NERF brand.

"Sakar will help expand the NERF brand’s reach into the world of youth and consumer electronics," said Bryony Bouyer, SVP Franchise Development & Marketing, Hasbro. "It’s a strategic brand extension that fits with our core demographic and leverages Sakar’s expertise in licensed youth electronics."

Liza Abrams Sakar

New York

About Sakar International

Edison, N.J. www.sakar.com

About Hasbro, Inc.

October 10, 2010 www.hubworld.com http://www.hasbro.com

SOURCE Sakar Electronics

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