Latest News Follows Global Trends of Online Commerce

The article makes a point to inform readers that populations are not always an indicator of how successful a product or service will do overseas. Looking to China as an example, the report states that while the county’s overall population of consumers is high, its rate of wide-spread online purchases is not as high as in Chile. One study reveals, "For every 10 people online in Chile, seven will buy something online. Compare that to three in 10 Chinese Internet users making online purchases."

Chile is now known as the "hidden gem" in Latin America for companies that offer online retail services. While more regional online companies, such as Falabella and Cencosud, are currently the most successful retailers in the region, larger corporations such as Wal-Mart have set forth initiatives to establish dominance. While smaller online retailers will most likely not reach this level of success, notes that these figures can help companies grow. serves as a resource to many business owners who wish to expand their online presence through common, yet ever-changing e-commerce practices. Some of these practices may include search engine optimization, web design, shopping cart platforms and social media utilization. While these tools will prove useful to those wishing to expand sales to foreign markets, the company highlights the importance of researching the behaviors and cultures of targeted regions.

Social networks have allowed small business to connect with shoppers on a personal level; likewise, foreign consumers will be more likely to buy from a company that seems to understand their needs. also agrees with the suggestions made by CNBC to offer products or services that are unique and underrepresented in these areas that are rich with online consumption.

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